{"id":5559,"date":"2025-03-12T07:01:16","date_gmt":"2025-03-12T00:01:16","guid":{"rendered":"https:\/\/cbvgroup.net\/?p=5559"},"modified":"2025-03-12T09:15:21","modified_gmt":"2025-03-12T02:15:21","slug":"bao-cao-xu-huong-nguoi-tieu-dung-giua-nam-2025-niq","status":"publish","type":"post","link":"https:\/\/cbvgroup.net\/?p=5559","title":{"rendered":"B\u00e1o C\u00e1o Xu H\u01b0\u1edbng Ng\u01b0\u1eddi Ti\u00eau D\u00f9ng Gi\u1eefa N\u0103m 2025 (NIQ)"},"content":{"rendered":"<div style=\"text-align: justify;\"><span style=\"font-size: 90%;\">\ud83d\udce2 B\u00e1o c\u00e1o &#8220;<strong>Guide to 2025 Mid-Year Consumer Outlook<\/strong>&#8221; mang \u0111\u1ebfn c\u00e1i nh\u00ecn chi\u1ebfn l\u01b0\u1ee3c gi\u00fap c\u00e1c doanh nghi\u1ec7p SME hi\u1ec3u r\u00f5 xu h\u01b0\u1edbng mua s\u1eafm, t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng v\u00e0 nh\u1eefng thay \u0111\u1ed5i trong h\u00e0nh vi ti\u00eau d\u00f9ng.<\/span><\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\"><span style=\"font-size: 90%;\">\ud83d\udd0e <strong>T\u1ea1i sao b\u00e1o c\u00e1o n\u00e0y quan tr\u1ecdng?<\/strong><\/span><\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\"><span style=\"font-size: 90%;\">\ud83d\udcb0 <strong>Ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng th\u1eadn tr\u1ecdng<\/strong>: L\u1ea1m ph\u00e1t, kinh t\u1ebf b\u1ea5t \u1ed5n khi\u1ebfn kh\u00e1ch h\u00e0ng \u01b0u ti\u00ean gi\u00e1 tr\u1ecb th\u1ef1c t\u1ebf v\u00e0 tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a.<\/span><\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\"><span style=\"font-size: 90%;\">\ud83e\udd16 <strong>S\u1ef1 l\u00ean ng\u00f4i c\u1ee7a c\u00f4ng ngh\u1ec7 &amp; AI<\/strong>: T\u01b0\u01a1ng t\u00e1c tr\u1ef1c tuy\u1ebfn, social commerce v\u00e0 c\u00e1 nh\u00e2n h\u00f3a \u0111ang thay \u0111\u1ed5i c\u00e1ch doanh nghi\u1ec7p ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng.<\/span><\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\"><span style=\"font-size: 90%;\">\ud83c\udf31 <strong>Th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n x\u00e2y d\u1ef1ng ni\u1ec1m tin<\/strong>: Ng\u01b0\u1eddi ti\u00eau d\u00f9ng quan t\u00e2m \u0111\u1ebfn t\u00ednh minh b\u1ea1ch, b\u1ec1n v\u1eefng v\u00e0 tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i h\u01a1n bao gi\u1edd h\u1ebft.<\/span><\/div>\n<div style=\"text-align: justify;\"><\/div>\n<p><!--more--><\/p>\n<div><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-5561\" src=\"https:\/\/cbvgroup.net\/wp-content\/uploads\/2025\/03\/4-Xu-huong-tieu-dung-noi-bat-1.jpg\" alt=\"\" width=\"2400\" height=\"2400\" srcset=\"https:\/\/cbvgroup.net\/wp-content\/uploads\/2025\/03\/4-Xu-huong-tieu-dung-noi-bat-1.jpg 2400w, https:\/\/cbvgroup.net\/wp-content\/uploads\/2025\/03\/4-Xu-huong-tieu-dung-noi-bat-1-300x300.jpg 300w, https:\/\/cbvgroup.net\/wp-content\/uploads\/2025\/03\/4-Xu-huong-tieu-dung-noi-bat-1-1024x1024.jpg 1024w, https:\/\/cbvgroup.net\/wp-content\/uploads\/2025\/03\/4-Xu-huong-tieu-dung-noi-bat-1-150x150.jpg 150w, https:\/\/cbvgroup.net\/wp-content\/uploads\/2025\/03\/4-Xu-huong-tieu-dung-noi-bat-1-768x768.jpg 768w, https:\/\/cbvgroup.net\/wp-content\/uploads\/2025\/03\/4-Xu-huong-tieu-dung-noi-bat-1-1536x1536.jpg 1536w, https:\/\/cbvgroup.net\/wp-content\/uploads\/2025\/03\/4-Xu-huong-tieu-dung-noi-bat-1-2048x2048.jpg 2048w, https:\/\/cbvgroup.net\/wp-content\/uploads\/2025\/03\/4-Xu-huong-tieu-dung-noi-bat-1-1320x1320.jpg 1320w, https:\/\/cbvgroup.net\/wp-content\/uploads\/2025\/03\/4-Xu-huong-tieu-dung-noi-bat-1-600x600.jpg 600w, https:\/\/cbvgroup.net\/wp-content\/uploads\/2025\/03\/4-Xu-huong-tieu-dung-noi-bat-1-100x100.jpg 100w\" sizes=\"auto, (max-width: 2400px) 100vw, 2400px\" \/><\/div>\n<div><\/div>\n<div style=\"text-align: justify;\"><span style=\"font-size: 90%;\">\ud83d\udcca<strong> 5 Xu h\u01b0\u1edbng Ti\u00eau D\u00f9ng Quan Tr\u1ecdng Nh\u1ea5t N\u0103m 2025<\/strong><\/span><\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\"><span style=\"font-size: 90%;\">1\ufe0f\u20e3<strong> Ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u01b0u ti\u00ean gi\u00e1 tr\u1ecb &amp; tr\u1ea3i nghi\u1ec7m<\/strong><\/span><\/div>\n<div style=\"text-align: justify;\"><span style=\"font-size: 90%;\">\ud83d\udca1 Kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 mua s\u1ea3n ph\u1ea9m, h\u1ecd mua gi\u00e1 tr\u1ecb th\u1ef1c &amp; c\u1ea3m x\u00fac g\u1eafn k\u1ebft v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. Doanh nghi\u1ec7p c\u1ea7n t\u1eadp trung v\u00e0o tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng, d\u1ecbch v\u1ee5 h\u1eadu m\u00e3i v\u00e0 s\u1ef1 trung th\u1ef1c.<\/span><\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\"><span style=\"font-size: 90%;\">2\ufe0f\u20e3 <strong>AI &amp; c\u00e1 nh\u00e2n h\u00f3a n\u00e2ng t\u1ea7m ti\u1ebfp th\u1ecb ti\u00eau d\u00f9ng<\/strong><\/span><\/div>\n<div style=\"text-align: justify;\"><span style=\"font-size: 90%;\">\ud83e\udd16 C\u00f4ng ngh\u1ec7 AI gi\u00fap t\u1ea1o tr\u1ea3i nghi\u1ec7m mua s\u1eafm c\u00e1 nh\u00e2n h\u00f3a, t\u1eeb g\u1ee3i \u00fd s\u1ea3n ph\u1ea9m \u0111\u1ebfn d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng. Social commerce &amp; chatbot AI \u0111ang chi\u1ebfm l\u0129nh th\u1ecb tr\u01b0\u1eddng, gi\u00fap doanh nghi\u1ec7p t\u0103ng t\u01b0\u01a1ng t\u00e1c v\u00e0 doanh thu.<\/span><\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\"><span style=\"font-size: 90%;\">3\ufe0f\u20e3 <strong>Th\u1ebf h\u1ec7 Gen Z &amp; Alpha \u0111\u1ecbnh h\u00ecnh xu h\u01b0\u1edbng mua s\u1eafm m\u1edbi<\/strong><\/span><\/div>\n<div style=\"text-align: justify;\"><span style=\"font-size: 90%;\">\ud83c\udfa5 Nh\u00f3m kh\u00e1ch h\u00e0ng tr\u1ebb \u01b0a th\u00edch n\u1ed9i dung video ng\u1eafn, KOLs &amp; influencer marketing, thay v\u00ec qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng. H\u1ecd quan t\u00e2m \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u00f3 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i, t\u00ednh b\u1ec1n v\u1eefng &amp; t\u00ednh minh b\u1ea1ch trong s\u1ea3n xu\u1ea5t.<\/span><\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\"><span style=\"font-size: 90%;\">4\ufe0f\u20e3<strong> S\u1ef1 chuy\u1ec3n d\u1ecbch t\u1eeb \u201cs\u1edf h\u1eefu\u201d sang \u201ctr\u1ea3i nghi\u1ec7m\u201d<\/strong><\/span><\/div>\n<div style=\"text-align: justify;\"><span style=\"font-size: 90%;\">\ud83d\udd04 D\u1ecbch v\u1ee5 \u0111\u0103ng k\u00fd (subscription) v\u00e0 n\u1ec1n kinh t\u1ebf chia s\u1ebb \u0111ang ng\u00e0y c\u00e0ng ph\u1ed5 bi\u1ebfn. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng chu\u1ed9ng thu\u00ea, tr\u1ea3i nghi\u1ec7m, v\u00e0 d\u00f9ng th\u1eed s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc khi mua, thay v\u00ec mua s\u1edf h\u1eefu ngay l\u1eadp t\u1ee9c.<\/span><\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\"><span style=\"font-size: 90%;\">5\ufe0f\u20e3 <strong>T\u00ednh b\u1ec1n v\u1eefng kh\u00f4ng c\u00f2n l\u00e0 l\u1ef1a ch\u1ecdn, m\u00e0 l\u00e0 ti\u00eau chu\u1ea9n<\/strong><\/span><\/div>\n<div style=\"text-align: justify;\"><span style=\"font-size: 90%;\">\ud83c\udf0d Ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 xu h\u01b0\u1edbng \u1ee7ng h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u xanh, minh b\u1ea1ch v\u1ec1 chu\u1ed7i cung \u1ee9ng. Doanh nghi\u1ec7p c\u1ea7n t\u00edch h\u1ee3p ESG (M\u00f4i tr\u01b0\u1eddng, X\u00e3 h\u1ed9i, Qu\u1ea3n tr\u1ecb) v\u00e0o chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u kh\u00e1ch h\u00e0ng.<\/span><\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\"><span style=\"font-size: 90%;\">\ud83d\udccc<em> Xem th\u00eam b\u00e0i b\u00e1o c\u00e1o chi ti\u1ebft t\u1ea1i \u0111\u00e2y: [<a href=\"https:\/\/cbvgroup.net\/wp-content\/uploads\/2025\/03\/04_Guide-to-2025-Mid-Year-Consumer-Outlook.pdf\">Link<\/a>]<\/em><\/span><\/div>\n<div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>B\u00e1o c\u00e1o &#8220;Guide to 2025 Mid-Year Consumer Outlook&#8221; gi\u00fap doanh nghi\u1ec7p SME n\u1eafm b\u1eaft xu h\u01b0\u1edbng mua s\u1eafm &#038; t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng trong b\u1ed1i c\u1ea3nh thay \u0111\u1ed5i nhanh. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u01b0u ti\u00ean gi\u00e1 tr\u1ecb th\u1ef1c &#038; c\u00e1 nh\u00e2n h\u00f3a, trong khi AI &#038; social commerce \u0111ang \u0111\u1ecbnh h\u00ecnh c\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng. Ni\u1ec1m tin th\u01b0\u01a1ng hi\u1ec7u, minh b\u1ea1ch &#038; b\u1ec1n v\u1eefng tr\u1edf th\u00e0nh y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh trong l\u1ef1a ch\u1ecdn mua s\u1eafm.<\/p>\n","protected":false},"author":1,"featured_media":5561,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[73,75],"tags":[],"class_list":["post-5559","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chuong-trinh-phat-trien-cong-dong","category-du-an-phat-trien-cong-dong"],"acf":[],"lang":"vi","translations":{"vi":5559},"jetpack_featured_media_url":"https:\/\/cbvgroup.net\/wp-content\/uploads\/2025\/03\/4-Xu-huong-tieu-dung-noi-bat-1.jpg","pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/cbvgroup.net\/index.php?rest_route=\/wp\/v2\/posts\/5559","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cbvgroup.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cbvgroup.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cbvgroup.net\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cbvgroup.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5559"}],"version-history":[{"count":9,"href":"https:\/\/cbvgroup.net\/index.php?rest_route=\/wp\/v2\/posts\/5559\/revisions"}],"predecessor-version":[{"id":5625,"href":"https:\/\/cbvgroup.net\/index.php?rest_route=\/wp\/v2\/posts\/5559\/revisions\/5625"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cbvgroup.net\/index.php?rest_route=\/wp\/v2\/media\/5561"}],"wp:attachment":[{"href":"https:\/\/cbvgroup.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5559"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cbvgroup.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5559"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cbvgroup.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5559"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}