{"id":5565,"date":"2025-03-12T07:05:12","date_gmt":"2025-03-12T00:05:12","guid":{"rendered":"https:\/\/cbvgroup.net\/?p=5565"},"modified":"2025-03-12T07:09:59","modified_gmt":"2025-03-12T00:09:59","slug":"%f0%9f%93%a2-the-marketers-toolkit-2025-bao-cao-chien-luoc-tu-warc","status":"publish","type":"post","link":"https:\/\/cbvgroup.net\/?p=5565","title":{"rendered":"\ud83d\udce2 THE MARKETER\u2019S TOOLKIT 2025 \u2013 B\u00c1O C\u00c1O CHI\u1ebeN L\u01af\u1ee2C T\u1eea WARC"},"content":{"rendered":"
B\u00e1o c\u00e1o “The Marketer\u2019s Toolkit 2025<\/strong>” t\u1eeb WARC mang \u0111\u1ebfn c\u00e1i nh\u00ecn chi\u1ebfn l\u01b0\u1ee3c v\u1ec1 nh\u1eefng xu h\u01b0\u1edbng quan tr\u1ecdng nh\u1ea5t s\u1ebd t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn ng\u00e0nh marketing trong n\u0103m t\u1edbi. Kh\u00f4ng ch\u1ec9 ph\u00e2n t\u00edch th\u00e1ch th\u1ee9c, b\u00e1o c\u00e1o c\u00f2n gi\u00fap doanh nghi\u1ec7p t\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i t\u1eeb s\u1ef1 thay \u0111\u1ed5i h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng, s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a AI & bi\u1ebfn \u0111\u1ed9ng kinh t\u1ebf to\u00e0n c\u1ea7u.<\/span><\/div>\n
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\ud83d\udd0d V\u00ec sao doanh nghi\u1ec7p SMB c\u1ea7n quan t\u00e2m?<\/strong><\/span><\/div>\n
\u2705 Kinh t\u1ebf to\u00e0n c\u1ea7u b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n \u1ed5n \u0111\u1ecbnh, nh\u01b0ng h\u00e0nh vi ti\u00eau d\u00f9ng v\u1eabn th\u1eadn tr\u1ecdng.<\/span><\/div>\n
\u2705 AI & d\u1eef li\u1ec7u ti\u1ebfp t\u1ee5c thay \u0111\u1ed5i c\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng, t\u1ed1i \u01b0u hi\u1ec7u su\u1ea5t marketing.<\/span><\/div>\n
\u2705 Social media v\u1eabn quan tr\u1ecdng, nh\u01b0ng th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi r\u1ee7i ro brand safety.<\/span><\/div>\n
\u2705 Kh\u00e1ch h\u00e0ng mong \u0111\u1ee3i tr\u1ea3i nghi\u1ec7m t\u1ed1t h\u01a1n \u2013 Closing the Experience Gap l\u00e0 ch\u00eca kh\u00f3a.<\/span><\/div>\n
\u2705 S\u1ef1 tr\u1ed7i d\u1eady c\u1ee7a “atomised consumers” \u2013 Ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 xu h\u01b0\u1edbng s\u1ed1ng & mua s\u1eafm \u0111\u1ed9c l\u1eadp.<\/span><\/div>\n
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\ud83d\ude80 5 Xu H\u01b0\u1edbng Marketing Quan Tr\u1ecdng Nh\u1ea5t 2025<\/strong><\/span><\/div>\n
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\ud83d\udd39 1\ufe0f\u20e3 T\u1eadn d\u1ee5ng giai \u0111o\u1ea1n “reset” kinh t\u1ebf \u0111\u1ec3 t\u1ed1i \u01b0u chi\u1ebfn l\u01b0\u1ee3c marketing<\/strong><\/span><\/div>\n
–\u00a0L\u1ea1m ph\u00e1t gi\u1ea3m, chi ti\u00eau ph\u1ee5c h\u1ed3i, nh\u01b0ng kh\u00e1ch h\u00e0ng v\u1eabn chi ti\u00eau th\u1eadn tr\u1ecdng.<\/span><\/div>\n
– Doanh nghi\u1ec7p c\u1ea7n \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 & t\u1ed1i \u01b0u l\u1ee3i nhu\u1eadn thay v\u00ec ch\u1ec9 t\u1eadp trung qu\u1ea3ng c\u00e1o.<\/span><\/div>\n
– T\u1eadp trung v\u00e0o 4Ps (Product, Price, Place, Promotion) \u0111\u1ec3 t\u0103ng hi\u1ec7u qu\u1ea3.<\/span><\/div>\n
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\ud83d\udd39 2\ufe0f\u20e3 AI & c\u00e1 nh\u00e2n h\u00f3a \u2013 Marketing kh\u00f4ng c\u00f2n \u0111\u1ea1i tr\u00e0, m\u00e0 ph\u1ea3i si\u00eau c\u00e1 nh\u00e2n h\u00f3a<\/strong><\/span><\/div>\n
–\u00a0AI gi\u00fap ph\u00e2n t\u00edch d\u1eef li\u1ec7u ch\u00ednh x\u00e1c, t\u1ed1i \u01b0u qu\u1ea3ng c\u00e1o & t\u0103ng ROI.<\/span><\/div>\n
– Tuy nhi\u00ean, c\u1ea7n c\u00e2n b\u1eb1ng gi\u1eefa t\u1ef1 \u0111\u1ed9ng h\u00f3a & y\u1ebfu t\u1ed1 con ng\u01b0\u1eddi \u0111\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng.<\/span><\/div>\n
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\ud83d\udd39 3\ufe0f\u20e3 Social media: C\u01a1 h\u1ed9i t\u0103ng tr\u01b0\u1edfng m\u1ea1nh nh\u01b0ng r\u1ee7i ro brand safety cao<\/strong><\/span><\/div>\n
–\u00a040% marketers lo ng\u1ea1i v\u1ec1 hate speech & fake news tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/span><\/div>\n
– Influencer marketing c\u1ea7n ch\u1ecdn l\u1ecdc k\u1ef9 \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/div>\n
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\ud83d\udd39 4\ufe0f\u20e3 Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng l\u00e0 y\u1ebfu t\u1ed1 s\u1ed1ng c\u00f2n \u2013 Closing the Experience Gap<\/strong><\/span><\/div>\n
–\u00a0Ch\u1ec9 35% marketers c\u00f3 quy\u1ec1n quy\u1ebft \u0111\u1ecbnh v\u1ec1 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng, t\u1ea1o kho\u1ea3ng c\u00e1ch l\u1edbn gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u & ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/span><\/div>\n
– Doanh nghi\u1ec7p c\u1ea7n t\u00edch h\u1ee3p marketing v\u00e0o to\u00e0n b\u1ed9 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng, kh\u00f4ng ch\u1ec9 t\u1eadp trung v\u00e0o qu\u1ea3ng c\u00e1o.<\/span><\/div>\n
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\ud83d\udd39 5\ufe0f\u20e3 Th\u1ebf h\u1ec7 “atomised consumers” \u2013 Nh\u00f3m kh\u00e1ch h\u00e0ng s\u1ed1ng \u0111\u1ed9c l\u1eadp gia t\u0103ng m\u1ea1nh<\/strong><\/span><\/div>\n
–\u00a0Nh\u00f3m kh\u00e1ch h\u00e0ng n\u00e0y th\u00edch mua s\u1eafm & gi\u1ea3i tr\u00ed m\u1ed9t m\u00ecnh, y\u00eau c\u1ea7u s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u00e1 nh\u00e2n h\u00f3a cao.<\/span><\/div>\n
– Th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 ti\u1ebfp c\u1eadn hi\u1ec7u qu\u1ea3 h\u01a1n v\u1edbi ph\u00e2n kh\u00fac n\u00e0y.<\/span><\/div>\n
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\ud83d\udccc Xem chi ti\u1ebft b\u00e1o c\u00e1o t\u1ea1i \u0111\u00e2y<\/strong>: \ud83d\udd17 Link<\/a> \ud83d\ude80<\/em><\/span><\/div>\n
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B\u00e1o c\u00e1o t\u1eeb WARC gi\u00fap doanh nghi\u1ec7p SMB t\u1ed1i \u01b0u chi\u1ebfn l\u01b0\u1ee3c marketing trong b\u1ed1i c\u1ea3nh AI, social media & h\u00e0nh vi ti\u00eau d\u00f9ng thay \u0111\u1ed5i. 5 xu h\u01b0\u1edbng ch\u00ednh g\u1ed3m: T\u1eadn d\u1ee5ng giai \u0111o\u1ea1n “reset” kinh t\u1ebf, si\u00eau c\u00e1 nh\u00e2n h\u00f3a v\u1edbi AI, th\u00e1ch th\u1ee9c brand safety tr\u00ean social media, c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng & s\u1ef1 tr\u1ed7i d\u1eady c\u1ee7a “atomised consumers”.<\/p>\n","protected":false},"author":1,"featured_media":5568,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[73,75],"tags":[],"class_list":["post-5565","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chuong-trinh-phat-trien-cong-dong","category-du-an-phat-trien-cong-dong"],"acf":[],"lang":"vi","translations":{"vi":5565},"jetpack_featured_media_url":"https:\/\/cbvgroup.net\/wp-content\/uploads\/2025\/03\/10.-The-Marketers-Toolkit-2025-WARC-scaled.jpg","pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/cbvgroup.net\/index.php?rest_route=\/wp\/v2\/posts\/5565","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cbvgroup.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cbvgroup.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cbvgroup.net\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cbvgroup.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5565"}],"version-history":[{"count":6,"href":"https:\/\/cbvgroup.net\/index.php?rest_route=\/wp\/v2\/posts\/5565\/revisions"}],"predecessor-version":[{"id":5577,"href":"https:\/\/cbvgroup.net\/index.php?rest_route=\/wp\/v2\/posts\/5565\/revisions\/5577"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cbvgroup.net\/index.php?rest_route=\/wp\/v2\/media\/5568"}],"wp:attachment":[{"href":"https:\/\/cbvgroup.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5565"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cbvgroup.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5565"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cbvgroup.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5565"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}