{"id":5592,"date":"2025-03-12T07:33:11","date_gmt":"2025-03-12T00:33:11","guid":{"rendered":"https:\/\/cbvgroup.net\/?p=5592"},"modified":"2025-03-12T08:43:37","modified_gmt":"2025-03-12T01:43:37","slug":"%f0%9f%93%a2-xu-huong-truyen-thong-2025-dentsu","status":"publish","type":"post","link":"https:\/\/cbvgroup.net\/?p=5592","title":{"rendered":"\ud83d\udce2 XU H\u01af\u1edaNG TRUY\u1ec0N TH\u00d4NG 2025 (DENTSU)"},"content":{"rendered":"<div style=\"text-align: justify;\"><span style=\"font-size: 90%;\">B\u00e1o c\u00e1o<strong> &#8220;2025 Media Trends&#8221; t\u1eeb Dentsu<\/strong> mang \u0111\u1ebfn nh\u1eefng ph\u00e2n t\u00edch chi\u1ebfn l\u01b0\u1ee3c v\u1ec1 c\u00e1ch AI, thu\u1eadt to\u00e1n v\u00e0 n\u1ed9i dung c\u00e1 nh\u00e2n h\u00f3a \u0111ang \u0111\u1ecbnh h\u00ecnh l\u1ea1i to\u00e0n b\u1ed9 ng\u00e0nh truy\u1ec1n th\u00f4ng. Th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng c\u00f2n c\u00f3 th\u1ec3 ch\u1ec9 t\u1ea1o n\u1ed9i dung \u2013 m\u00e0 ph\u1ea3i t\u1ed1i \u01b0u h\u00f3a t\u1eebng t\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00f4ng qua AI, d\u1eef li\u1ec7u v\u00e0 s\u00e1ng t\u1ea1o \u0111\u1ed9t ph\u00e1.<\/span><\/div>\n<div style=\"text-align: justify;\"><\/div>\n<p><!--more--><\/p>\n<div><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-5594\" src=\"https:\/\/cbvgroup.net\/wp-content\/uploads\/2025\/03\/8.-Xu-Huong-Truyen-Thong-2025-Dentsu-scaled.jpg\" alt=\"\" width=\"2560\" height=\"2560\" srcset=\"https:\/\/cbvgroup.net\/wp-content\/uploads\/2025\/03\/8.-Xu-Huong-Truyen-Thong-2025-Dentsu-scaled.jpg 2560w, https:\/\/cbvgroup.net\/wp-content\/uploads\/2025\/03\/8.-Xu-Huong-Truyen-Thong-2025-Dentsu-300x300.jpg 300w, https:\/\/cbvgroup.net\/wp-content\/uploads\/2025\/03\/8.-Xu-Huong-Truyen-Thong-2025-Dentsu-1024x1024.jpg 1024w, https:\/\/cbvgroup.net\/wp-content\/uploads\/2025\/03\/8.-Xu-Huong-Truyen-Thong-2025-Dentsu-150x150.jpg 150w, https:\/\/cbvgroup.net\/wp-content\/uploads\/2025\/03\/8.-Xu-Huong-Truyen-Thong-2025-Dentsu-768x768.jpg 768w, https:\/\/cbvgroup.net\/wp-content\/uploads\/2025\/03\/8.-Xu-Huong-Truyen-Thong-2025-Dentsu-1536x1536.jpg 1536w, https:\/\/cbvgroup.net\/wp-content\/uploads\/2025\/03\/8.-Xu-Huong-Truyen-Thong-2025-Dentsu-2048x2048.jpg 2048w, https:\/\/cbvgroup.net\/wp-content\/uploads\/2025\/03\/8.-Xu-Huong-Truyen-Thong-2025-Dentsu-1320x1320.jpg 1320w, https:\/\/cbvgroup.net\/wp-content\/uploads\/2025\/03\/8.-Xu-Huong-Truyen-Thong-2025-Dentsu-600x600.jpg 600w, https:\/\/cbvgroup.net\/wp-content\/uploads\/2025\/03\/8.-Xu-Huong-Truyen-Thong-2025-Dentsu-100x100.jpg 100w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/div>\n<div><\/div>\n<p><!--more--><\/p>\n<div style=\"text-align: justify;\"><span style=\"font-size: 90%;\">\ud83d\udd0d <strong>V\u00ec sao doanh nghi\u1ec7p SME c\u1ea7n quan t\u00e2m?<\/strong><\/span><\/div>\n<div style=\"text-align: justify;\"><span style=\"font-size: 90%;\">1\ufe0f\u20e3 AI kh\u00f4ng c\u00f2n l\u00e0 th\u1eed nghi\u1ec7m \u2013 m\u00e0 \u0111\u00e3 tr\u1edf th\u00e0nh ti\u00eau chu\u1ea9n trong marketing &amp; media.<\/span><\/div>\n<div style=\"text-align: justify;\"><span style=\"font-size: 90%;\">2\ufe0f\u20e3 Thu\u1eadt to\u00e1n quy\u1ebft \u0111\u1ecbnh 90% n\u1ed9i dung ng\u01b0\u1eddi d\u00f9ng nh\u00ecn th\u1ea5y \u2013 l\u00e0m th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i thay \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn.<\/span><\/div>\n<div style=\"text-align: justify;\"><span style=\"font-size: 90%;\">3\ufe0f\u20e3 Micro-moments (nh\u1eefng kho\u1ea3nh kh\u1eafc nh\u1ecf) quy\u1ebft \u0111\u1ecbnh m\u1ee9c \u0111\u1ed9 k\u1ebft n\u1ed1i gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u &amp; kh\u00e1ch h\u00e0ng.<\/span><\/div>\n<div style=\"text-align: justify;\"><span style=\"font-size: 90%;\">4\ufe0f\u20e3 Connected TV &amp; social commerce \u0111ang thay \u0111\u1ed5i c\u00e1ch kh\u00e1ch h\u00e0ng tr\u1ea3i nghi\u1ec7m v\u00e0 mua h\u00e0ng.<\/span><\/div>\n<div style=\"text-align: justify;\"><span style=\"font-size: 90%;\">5\ufe0f\u20e3 Th\u1ebf gi\u1edbi truy\u1ec1n th\u00f4ng \u0111ang ph\u00e2n m\u1ea3nh \u2013 doanh nghi\u1ec7p c\u1ea7n t\u1ed1i \u01b0u h\u00f3a \u0111\u1ea7u t\u01b0 \u0111\u1ec3 \u0111\u1ea1t hi\u1ec7u su\u1ea5t cao nh\u1ea5t.<\/span><\/div>\n<div style=\"text-align: justify;\"><\/div>\n<p><!--more--><\/p>\n<div style=\"text-align: justify;\"><span style=\"font-size: 90%;\">\ud83d\udccc <strong>5 Xu H\u01b0\u1edbng Quan Tr\u1ecdng Trong Ng\u00e0nh Truy\u1ec1n Th\u00f4ng 2025<\/strong><\/span><\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\"><span style=\"font-size: 90%;\">\u2705 <strong>1. \ud83e\udd16 AI kh\u00f4ng c\u00f2n ch\u1ec9 l\u00e0 c\u00f4ng c\u1ee5 \u2013 m\u00e0 l\u00e0 &#8220;ch\u1ea5t keo&#8221; c\u1ee7a to\u00e0n b\u1ed9 chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng<\/strong><\/span><\/div>\n<div style=\"text-align: justify;\"><span style=\"font-size: 90%;\">&#8211; AI c\u00e1 nh\u00e2n h\u00f3a n\u1ed9i dung theo th\u1eddi gian th\u1ef1c, t\u1ed1i \u01b0u qu\u1ea3ng c\u00e1o &amp; d\u1ef1 \u0111o\u00e1n h\u00e0nh vi kh\u00e1ch h\u00e0ng.<\/span><\/div>\n<div style=\"text-align: justify;\"><span style=\"font-size: 90%;\">&#8211; AI kh\u00f4ng ch\u1ec9 t\u1ea1o n\u1ed9i dung m\u00e0 c\u00f2n quy\u1ebft \u0111\u1ecbnh ai s\u1ebd nh\u00ecn th\u1ea5y n\u1ed9i dung \u0111\u00f3 &amp; khi n\u00e0o h\u1ecd nh\u00ecn th\u1ea5y.<\/span><\/div>\n<div style=\"text-align: justify;\"><\/div>\n<p><!--more--><\/p>\n<div style=\"text-align: justify;\"><span style=\"font-size: 90%;\">\u2705 <strong>2. \u26a1 Micro-Moments \u2013 Chinh ph\u1ee5c kh\u00e1ch h\u00e0ng trong t\u1eebng kho\u1ea3nh kh\u1eafc ng\u1eafn ng\u1ee7i<\/strong><\/span><\/div>\n<div style=\"text-align: justify;\"><span style=\"font-size: 90%;\">&#8211; 60% t\u00ecm ki\u1ebfm Google kh\u00f4ng d\u1eabn \u0111\u1ebfn click \u2013 AI \u0111\u00e3 thay \u0111\u1ed5i ho\u00e0n to\u00e0n c\u00e1ch ng\u01b0\u1eddi d\u00f9ng ti\u1ebfp nh\u1eadn th\u00f4ng tin.<\/span><\/div>\n<div style=\"text-align: justify;\"><span style=\"font-size: 90%;\">&#8211; Th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n t\u1eadp trung t\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung ng\u1eafn &amp; c\u00e1 nh\u00e2n h\u00f3a \u0111\u1ec3 t\u1ea1o ra gi\u00e1 tr\u1ecb ngay l\u1eadp t\u1ee9c.<\/span><\/div>\n<div style=\"text-align: justify;\"><\/div>\n<p><!--more--><\/p>\n<div style=\"text-align: justify;\"><span style=\"font-size: 90%;\">\u2705 <strong>3. \ud83d\udcfa S\u1ef1 tr\u1ed7i d\u1eady c\u1ee7a Connected TV \u2013 Video qu\u1ea3ng c\u00e1o kh\u00f4ng c\u00f2n ch\u1ec9 tr\u00ean YouTube<\/strong><\/span><\/div>\n<div style=\"text-align: justify;\"><span style=\"font-size: 90%;\">&#8211; Netflix, Prime Video, Disney+ \u0111ang t\u0103ng t\u1ed1c m\u1edf r\u1ed9ng qu\u1ea3ng c\u00e1o \u2013 mang \u0111\u1ebfn c\u01a1 h\u1ed9i m\u1edbi cho th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/div>\n<div style=\"text-align: justify;\"><span style=\"font-size: 90%;\">&#8211; Live sports &amp; streaming content tr\u1edf th\u00e0nh n\u1ec1n t\u1ea3ng quan tr\u1ecdng \u0111\u1ec3 g\u1eafn k\u1ebft th\u01b0\u01a1ng hi\u1ec7u &amp; kh\u00e1ch h\u00e0ng.<\/span><\/div>\n<div style=\"text-align: justify;\"><\/div>\n<p><!--more--><\/p>\n<div style=\"text-align: justify;\"><span style=\"font-size: 90%;\">\u2705 <strong>4. \ud83c\udf0d &#8220;Power in Niches&#8221; \u2013 C\u1ed9ng \u0111\u1ed3ng nh\u1ecf, nh\u01b0ng \u1ea3nh h\u01b0\u1edfng l\u1edbn<\/strong><\/span><\/div>\n<div style=\"text-align: justify;\"><span style=\"font-size: 90%;\">&#8211; Influencer marketing kh\u00f4ng c\u00f2n t\u1eadp trung v\u00e0o ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng \u2013 m\u00e0 v\u00e0o c\u00e1c c\u1ed9ng \u0111\u1ed3ng ni\u1ec1m \u0111am m\u00ea.<\/span><\/div>\n<div style=\"text-align: justify;\"><span style=\"font-size: 90%;\">&#8211; Th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n ti\u1ebfp c\u1eadn \u0111\u00fang c\u1ed9ng \u0111\u1ed3ng \u0111\u1ec3 t\u1ea1o s\u1ef1 k\u1ebft n\u1ed1i th\u1ef1c s\u1ef1 thay v\u00ec ch\u1ec9 ch\u1ea1y qu\u1ea3ng c\u00e1o r\u1ed9ng.<\/span><\/div>\n<div style=\"text-align: justify;\"><\/div>\n<p><!--more--><\/p>\n<div style=\"text-align: justify;\"><span style=\"font-size: 90%;\">\u2705<strong>\u00a05. \ud83d\udcca Media Planning ph\u1ea3i xoay quanh thu\u1eadt to\u00e1n \u2013 kh\u00f4ng c\u00f2n l\u00e0 k\u1ebf ho\u1ea1ch c\u1ed1 \u0111\u1ecbnh<\/strong><\/span><\/div>\n<div style=\"text-align: justify;\"><span style=\"font-size: 90%;\">&#8211; M\u1ecdi n\u1ed9i dung, qu\u1ea3ng c\u00e1o \u0111\u1ec1u ph\u1ea3i \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a theo thu\u1eadt to\u00e1n, thay v\u00ec ch\u1ec9 d\u1ef1a v\u00e0o ng\u00e2n s\u00e1ch.<\/span><\/div>\n<div style=\"text-align: justify;\"><span style=\"font-size: 90%;\">&#8211; Th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i h\u1ecdc c\u00e1ch \u201cch\u01a1i\u201d v\u1edbi thu\u1eadt to\u00e1n \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a t\u00e1c \u0111\u1ed9ng c\u1ee7a chi\u1ebfn d\u1ecbch.<\/span><\/div>\n<div><\/div>\n<p><!--more--><\/p>\n<div><span style=\"font-size: 90%;\">\ud83d\udcc4<em>Xem chi ti\u1ebft b\u00e1o c\u00e1o t\u1ea1i \u0111\u00e2y:\u00a0\ud83d\udd17<a href=\"https:\/\/cbvgroup.net\/wp-content\/uploads\/2025\/03\/08_The-your-of-impact-2025-Media-Trends.pdf\">Link<\/a>\ud83d\ude80<\/em><\/span><\/div>\n<div><\/div>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>AI, thu\u1eadt to\u00e1n v\u00e0 n\u1ed9i dung c\u00e1 nh\u00e2n h\u00f3a \u0111ang thay \u0111\u1ed5i c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng. 5 xu h\u01b0\u1edbng quan tr\u1ecdng g\u1ed3m: AI c\u00e1 nh\u00e2n h\u00f3a n\u1ed9i dung, Micro-Moments, Connected TV, Influencer Marketing theo c\u1ed9ng \u0111\u1ed3ng, v\u00e0 t\u1ed1i \u01b0u h\u00f3a media theo thu\u1eadt to\u00e1n. Doanh nghi\u1ec7p c\u1ea7n th\u00edch \u1ee9ng \u0111\u1ec3 duy tr\u00ec l\u1ee3i th\u1ebf c\u1ea1nh tranh!<\/p>\n","protected":false},"author":1,"featured_media":5594,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[73,75],"tags":[],"class_list":["post-5592","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chuong-trinh-phat-trien-cong-dong","category-du-an-phat-trien-cong-dong"],"acf":[],"lang":"vi","translations":{"vi":5592},"jetpack_featured_media_url":"https:\/\/cbvgroup.net\/wp-content\/uploads\/2025\/03\/8.-Xu-Huong-Truyen-Thong-2025-Dentsu-scaled.jpg","pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/cbvgroup.net\/index.php?rest_route=\/wp\/v2\/posts\/5592","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cbvgroup.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cbvgroup.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cbvgroup.net\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cbvgroup.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5592"}],"version-history":[{"count":5,"href":"https:\/\/cbvgroup.net\/index.php?rest_route=\/wp\/v2\/posts\/5592\/revisions"}],"predecessor-version":[{"id":5599,"href":"https:\/\/cbvgroup.net\/index.php?rest_route=\/wp\/v2\/posts\/5592\/revisions\/5599"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cbvgroup.net\/index.php?rest_route=\/wp\/v2\/media\/5594"}],"wp:attachment":[{"href":"https:\/\/cbvgroup.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5592"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cbvgroup.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5592"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cbvgroup.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5592"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}