{"id":5688,"date":"2025-03-18T02:35:21","date_gmt":"2025-03-17T19:35:21","guid":{"rendered":"https:\/\/cbvgroup.net\/?p=5688"},"modified":"2025-03-21T09:03:44","modified_gmt":"2025-03-21T02:03:44","slug":"2025-employee-experience-trends-qualtrics","status":"publish","type":"post","link":"https:\/\/cbvgroup.net\/?p=5688","title":{"rendered":"\ud83d\ude802025 EMPLOYEE EXPERIENCE TRENDS (QUALTRICS)"},"content":{"rendered":"
\ud83d\ude80 Tr\u1ea3i nghi\u1ec7m nh\u00e2n vi\u00ean \u2013 Y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh th\u00e0nh c\u00f4ng doanh nghi\u1ec7p<\/strong><\/span><\/div>\n
Tr\u1ea3i nghi\u1ec7m nh\u00e2n vi\u00ean (Employee Experience – EX<\/strong>) kh\u00f4ng c\u00f2n l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn, m\u00e0 l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh \u0111\u1ebfn n\u0103ng su\u1ea5t, s\u1ef1 g\u1eafn k\u1ebft v\u00e0 th\u00e0nh c\u00f4ng d\u00e0i h\u1ea1n c\u1ee7a doanh nghi\u1ec7p. B\u00e1o c\u00e1o “2025 Employee Experience Trends<\/strong>” c\u1ee7a Qualtrics<\/strong> ph\u00e2n t\u00edch s\u00e2u nh\u1eefng thay \u0111\u1ed5i trong k\u1ef3 v\u1ecdng c\u1ee7a nh\u00e2n vi\u00ean v\u00e0 c\u00e1ch doanh nghi\u1ec7p c\u00f3 th\u1ec3 th\u00edch \u1ee9ng \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c b\u1ec1n v\u1eefng, h\u1ea5p d\u1eabn nh\u00e2n t\u00e0i v\u00e0 t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u su\u1ea5t l\u00e0m vi\u1ec7c.<\/span><\/div>\n
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\ud83d\udccc T\u1ea1i sao b\u00e1o c\u00e1o n\u00e0y quan tr\u1ecdng?<\/strong><\/span><\/div>\n
\u2705 Nh\u00e2n vi\u00ean kh\u00f4ng ch\u1ec9 t\u00ecm ki\u1ebfm thu nh\u1eadp \u2013 h\u1ecd c\u1ea7n s\u1ef1 k\u1ebft n\u1ed1i, \u00fd ngh\u0129a & ph\u00e1t tri\u1ec3n.<\/span><\/div>\n
\u2705 Tr\u1ea3i nghi\u1ec7m nh\u00e2n vi\u00ean \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn hi\u1ec7u su\u1ea5t, gi\u1eef ch\u00e2n nh\u00e2n t\u00e0i & th\u01b0\u01a1ng hi\u1ec7u nh\u00e0 tuy\u1ec3n d\u1ee5ng.<\/span><\/div>\n
\u2705 C\u00f4ng ngh\u1ec7 v\u00e0 d\u1eef li\u1ec7u gi\u00fap c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m nh\u00e2n vi\u00ean, t\u1ed1i \u01b0u s\u1ef1 h\u00e0i l\u00f2ng & g\u1eafn k\u1ebft.<\/span><\/div>\n
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\ud83d\udd25 5 Xu h\u01b0\u1edbng Quan Tr\u1ecdng Nh\u1ea5t trong B\u00e1o C\u00e1o Qualtrics<\/span><\/strong><\/div>\n
1\ufe0f\u20e3 V\u0103n h\u00f3a doanh nghi\u1ec7p linh ho\u1ea1t & l\u1ea5y con ng\u01b0\u1eddi l\u00e0m trung t\u00e2m<\/span><\/div>\n
\ud83d\udc65 Nh\u00e2n vi\u00ean mong mu\u1ed1n m\u1ed9t m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c h\u1ed7 tr\u1ee3 tinh th\u1ea7n, trao quy\u1ec1n & linh ho\u1ea1t, thay v\u00ec ch\u1ec9 t\u1eadp trung v\u00e0o KPI c\u1ee9ng nh\u1eafc.<\/span><\/div>\n
\ud83c\udfe2 Doanh nghi\u1ec7p c\u1ea7n x\u00e2y d\u1ef1ng v\u0103n h\u00f3a tin t\u01b0\u1edfng, minh b\u1ea1ch & th\u00fac \u0111\u1ea9y s\u1ef1 \u0111\u1ed5i m\u1edbi.<\/span><\/div>\n
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2\ufe0f\u20e3 S\u1ef1 g\u1eafn k\u1ebft nh\u00e2n vi\u00ean (Employee Engagement) \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn hi\u1ec7u su\u1ea5t<\/strong><\/span><\/div>\n
\ud83d\udcca Doanh nghi\u1ec7p c\u00f3 t\u1ef7 l\u1ec7 g\u1eafn k\u1ebft nh\u00e2n vi\u00ean cao c\u00f3 n\u0103ng su\u1ea5t v\u01b0\u1ee3t tr\u1ed9i h\u01a1n 21% so v\u1edbi doanh nghi\u1ec7p kh\u00e1c.<\/span><\/div>\n
\ud83c\udfaf Ch\u00ednh s\u00e1ch ph\u00fac l\u1ee3i, \u0111\u00e0o t\u1ea1o & c\u00f4ng nh\u1eadn th\u00e0nh t\u00edch c\u00f3 t\u00e1c \u0111\u1ed9ng l\u1edbn \u0111\u1ebfn m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng v\u00e0 cam k\u1ebft c\u1ee7a nh\u00e2n vi\u00ean.<\/span><\/div>\n
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3\ufe0f\u20e3 C\u00f4ng ngh\u1ec7 & AI n\u00e2ng cao tr\u1ea3i nghi\u1ec7m nh\u00e2n vi\u00ean theo h\u01b0\u1edbng c\u00e1 nh\u00e2n h\u00f3a<\/strong><\/span><\/div>\n
\ud83e\udd16 AI & d\u1eef li\u1ec7u gi\u00fap HR hi\u1ec3u r\u00f5 nhu c\u1ea7u c\u00e1 nh\u00e2n, d\u1ef1 b\u00e1o xu h\u01b0\u1edbng ngh\u1ec9 vi\u1ec7c & t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c nh\u00e2n s\u1ef1.<\/span><\/div>\n
\ud83d\udcc8 C\u00e1c n\u1ec1n t\u1ea3ng EX gi\u00fap nh\u00e2n vi\u00ean ch\u1ee7 \u0111\u1ed9ng h\u01a1n trong vi\u1ec7c ph\u00e1t tri\u1ec3n s\u1ef1 nghi\u1ec7p & c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t c\u00e1 nh\u00e2n.<\/span><\/div>\n
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4\ufe0f\u20e3 S\u1ef1 c\u00e2n b\u1eb1ng gi\u1eefa c\u00f4ng vi\u1ec7c & cu\u1ed9c s\u1ed1ng (Work-Life Balance)<\/strong><\/span><\/div>\n
\u2696 75% nh\u00e2n vi\u00ean \u0111\u00e1nh gi\u00e1 cao c\u00e1c ch\u00ednh s\u00e1ch l\u00e0m vi\u1ec7c linh ho\u1ea1t & h\u1ed7 tr\u1ee3 s\u1ee9c kh\u1ecfe tinh th\u1ea7n.<\/span><\/div>\n
\ud83c\udfc6 Doanh nghi\u1ec7p c\u00f3 ch\u00ednh s\u00e1ch work-life balance t\u1ed1t s\u1ebd gi\u1eef ch\u00e2n nh\u00e2n t\u00e0i l\u00e2u d\u00e0i & n\u00e2ng cao hi\u1ec7u su\u1ea5t.<\/span><\/div>\n
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5\ufe0f\u20e3 Nh\u00e2n vi\u00ean mong mu\u1ed1n c\u00f3 ti\u1ebfng n\u00f3i & \u0111\u01b0\u1ee3c l\u1eafng nghe nhi\u1ec1u h\u01a1n<\/strong><\/span><\/div>\n
\ud83d\udde3 Vi\u1ec7c x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng ph\u1ea3n h\u1ed3i hai chi\u1ec1u gi\u00fap nh\u00e2n vi\u00ean c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c t\u00f4n tr\u1ecdng, c\u1ea3i thi\u1ec7n \u0111\u1ed9ng l\u1ef1c l\u00e0m vi\u1ec7c.<\/span><\/div>\n
\ud83d\udcca Doanh nghi\u1ec7p c\u00f3 v\u0103n h\u00f3a ph\u1ea3n h\u1ed3i m\u1edf c\u00f3 t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n nh\u00e2n vi\u00ean cao h\u01a1n 30% so v\u1edbi c\u00e1c doanh nghi\u1ec7p kh\u00f4ng ch\u00fa tr\u1ecdng \u0111i\u1ec1u n\u00e0y.<\/span><\/div>\n
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\ud83d\udcd6 Xem th\u00eam b\u00e1o c\u00e1o chi ti\u1ebft t\u1ea1i \u0111\u00e2y: [Link]<\/a><\/em><\/span><\/div>\n
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V\u0103n h\u00f3a doanh nghi\u1ec7p linh ho\u1ea1t, c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m nh\u00e2n vi\u00ean & AI h\u1ed7 tr\u1ee3 HR gi\u00fap t\u1ed1i \u01b0u hi\u1ec7u su\u1ea5t v\u00e0 gi\u1eef ch\u00e2n nh\u00e2n t\u00e0i. Work-life balance & m\u00f4i tr\u01b0\u1eddng l\u1eafng nghe nh\u00e2n vi\u00ean l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t \u0111\u1ec3 t\u0103ng s\u1ef1 g\u1eafn k\u1ebft. Doanh nghi\u1ec7p c\u00f3 ch\u00ednh s\u00e1ch ph\u00fac l\u1ee3i t\u1ed1t s\u1ebd c\u00f3 t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n nh\u00e2n vi\u00ean cao h\u01a1n & n\u0103ng su\u1ea5t v\u01b0\u1ee3t tr\u1ed9i h\u01a1n 21%.<\/p>\n","protected":false},"author":1,"featured_media":5669,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[75],"tags":[],"class_list":["post-5688","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-du-an-phat-trien-cong-dong"],"acf":[],"lang":"vi","translations":{"vi":5688},"jetpack_featured_media_url":"https:\/\/cbvgroup.net\/wp-content\/uploads\/2025\/03\/10.-The-Marketers-Toolkit-2025-WARC-1.jpg","pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/cbvgroup.net\/index.php?rest_route=\/wp\/v2\/posts\/5688","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cbvgroup.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cbvgroup.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cbvgroup.net\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cbvgroup.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5688"}],"version-history":[{"count":8,"href":"https:\/\/cbvgroup.net\/index.php?rest_route=\/wp\/v2\/posts\/5688\/revisions"}],"predecessor-version":[{"id":5713,"href":"https:\/\/cbvgroup.net\/index.php?rest_route=\/wp\/v2\/posts\/5688\/revisions\/5713"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cbvgroup.net\/index.php?rest_route=\/wp\/v2\/media\/5669"}],"wp:attachment":[{"href":"https:\/\/cbvgroup.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5688"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cbvgroup.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5688"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cbvgroup.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5688"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}