{"id":5696,"date":"2025-03-21T06:52:53","date_gmt":"2025-03-20T23:52:53","guid":{"rendered":"https:\/\/cbvgroup.net\/?p=5696"},"modified":"2025-03-28T05:00:00","modified_gmt":"2025-03-27T22:00:00","slug":"%f0%9f%8e%99podcast-chia-se-sach-start-with-why%f0%9f%93%96","status":"publish","type":"post","link":"https:\/\/cbvgroup.net\/?p=5696","title":{"rendered":"\ud83c\udf99PODCAST Chia s\u1ebb s\u00e1ch START WITH WHY – T\u1eacP 1: GOLDEN CIRCLE"},"content":{"rendered":"
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\ud83d\udccc T\u1eacP 1: GOLDEN CIRCLE<\/strong><\/span><\/div>\n
“People don\u2019t buy what you do, they buy why you do it<\/strong>” t\u1eeb g\u00f3c nh\u00ecn kinh doanh.<\/span><\/div>\n
\ud83c\udfa4 Kh\u00e1ch m\u1eddi: \u00d4ng Nguy\u1ec5n Anh H\u00f9ng \u2013 Founder, CEO CBV Group<\/strong><\/span><\/span><\/div>\n
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Simon Sinek nh\u1ea5n m\u1ea1nh r\u1eb1ng kh\u00e1ch h\u00e0ng kh\u00f4ng mua s\u1ea3n ph\u1ea9m v\u00ec b\u1ea3n th\u00e2n n\u00f3, m\u00e0 v\u00ec l\u00fd do \u0111\u1eb1ng sau. \u0110\u00e2y l\u00e0 t\u01b0 duy c\u1ed1t l\u00f5i c\u1ee7a m\u00f4 h\u00ecnh Golden Circle, gi\u00fap doanh nghi\u1ec7p t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t, k\u1ebft n\u1ed1i c\u1ea3m x\u00fac v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng v\u1edbi nh\u00e2n vi\u00ean.<\/span><\/div>\n<\/div>\n

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\ud83c\udf00 1. Golden Circle \u2013 T\u01b0 duy t\u1eeb b\u00ean trong ra ngo\u00e0i<\/strong><\/span><\/div>\n
Golden Circle g\u1ed3m 3 c\u1ea5p \u0111\u1ed9:<\/span><\/div>\n
\ud83d\udd39 WHY<\/strong> \u2013 L\u00fd do t\u1ed3n t\u1ea1i: Doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111ang t\u1ea1o ra gi\u00e1 tr\u1ecb g\u00ec ho\u1eb7c c\u1ed1 g\u1eafng thay \u0111\u1ed5i \u0111i\u1ec1u g\u00ec tr\u00ean th\u1ebf gi\u1edbi?<\/span><\/div>\n
\ud83d\udd39 HOW<\/strong> \u2013 C\u00e1ch th\u1ef1c hi\u1ec7n: Doanh nghi\u1ec7p th\u1ef1c thi s\u1ee9 m\u1ec7nh \u0111\u00f3 nh\u01b0 th\u1ebf n\u00e0o? (Quy tr\u00ecnh, ph\u01b0\u01a1ng ph\u00e1p, gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i\u2026)<\/span><\/div>\n
\ud83d\udd39 WHA<\/strong>T \u2013 S\u1ea3n ph\u1ea9m\/D\u1ecbch v\u1ee5 c\u1ee5 th\u1ec3 doanh nghi\u1ec7p cung c\u1ea5p.<\/span><\/div>\n
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\ud83d\udca1 S\u1ef1 kh\u00e1c bi\u1ec7t<\/strong>: H\u1ea7u h\u1ebft doanh nghi\u1ec7p ch\u1ec9 t\u1eadp trung v\u00e0o WHAT, trong khi nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh nh\u1ea5t b\u1eaft \u0111\u1ea7u t\u1eeb WHY (\u00fd ngh\u0129a, t\u1ea7m nh\u00ecn, \u0111\u1ed9ng l\u1ef1c, c\u1ea3m x\u00fac), t\u1ea1o ra s\u1ef1 k\u1ebft n\u1ed1i m\u1ea1nh m\u1ebd h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/div>\n
\ud83d\udcd6 Khoa h\u1ecdc n\u00e3o b\u1ed9 c\u0169ng gi\u1ea3i th\u00edch m\u00f4 h\u00ecnh n\u00e0y th\u00f4ng qua c\u00e1c ch\u1ee9c n\u0103ng t\u01b0 duy v\u00e0 ph\u1ea3n \u1ee9ng c\u1ee7a n\u00e3o ng\u01b0\u1eddi.<\/span><\/div>\n
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\ud83d\ude80 2. \u1ee8ng d\u1ee5ng v\u00e0o kinh doanh & th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/span><\/div>\n
\ud83c\udfaf a. Th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh thu h\u00fat kh\u00e1ch h\u00e0ng b\u1eb1ng “WHY”<\/strong><\/span><\/div>\n
\ud83c\udf4f Apple<\/strong> \u2013 Kh\u00f4ng ch\u1ec9 b\u00e1n m\u00e1y t\u00ednh (WHAT), m\u00e0 gi\u00fap con ng\u01b0\u1eddi “Think Different”, thay \u0111\u1ed5i th\u1ef1c tr\u1ea1ng b\u1eb1ng t\u01b0 duy s\u00e1ng t\u1ea1o (WHY).<\/span><\/div>\n
\ud83d\ude97 Toyota<\/strong> \u2013 Kh\u00f4ng ch\u1ec9 s\u1ea3n xu\u1ea5t \u00f4 t\u00f4 (WHAT), m\u00e0 theo \u0111u\u1ed5i gi\u00e1 tr\u1ecb “c\u1ea3i ti\u1ebfn kh\u00f4ng ng\u1eebng & t\u00f4n tr\u1ecdng con ng\u01b0\u1eddi”, mang \u0111\u1ebfn ph\u01b0\u01a1ng ti\u1ec7n an to\u00e0n, b\u1ec1n b\u1ec9, ti\u1ebft ki\u1ec7m nhi\u00ean li\u1ec7u (WHY).<\/span><\/div>\n
\ud83c\udfac Netflix<\/strong> \u2013 Kh\u00f4ng ch\u1ec9 cung c\u1ea5p d\u1ecbch v\u1ee5 xem phim (WHAT), m\u00e0 h\u01b0\u1edbng t\u1edbi m\u1ee5c ti\u00eau “cung c\u1ea5p gi\u1ea3i tr\u00ed kh\u00f4ng gi\u1edbi h\u1ea1n m\u1ecdi l\u00fac, m\u1ecdi n\u01a1i”, gi\u00fap h\u1ecd linh ho\u1ea1t \u0111\u00e1p \u1ee9ng nhu c\u1ea7u kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u00e1nh b\u1ea1i Blockbuster (WHY).<\/span><\/div>\n
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\ud83c\udf1f b. L\u00e3nh \u0111\u1ea1o truy\u1ec1n c\u1ea3m h\u1ee9ng thay v\u00ec qu\u1ea3n l\u00fd \u0111\u01a1n thu\u1ea7n<\/strong><\/span><\/div>\n
\u2705 Nh\u1eefng nh\u00e0 l\u00e3nh \u0111\u1ea1o xu\u1ea5t s\u1eafc nh\u01b0 Steve Jobs (Apple), Reed Hastings (Netflix), Akio Toyoda (Toyota) th\u00e0nh c\u00f4ng v\u00ec h\u1ecd c\u00f3 m\u1ed9t WHY m\u1ea1nh m\u1ebd, thu h\u00fat nh\u00e2n t\u00e0i v\u00e0 kh\u00e1ch h\u00e0ng.<\/span><\/div>\n
\u2705 M\u1ed9t c\u00f4ng ty c\u00f3 th\u1ec3 thay \u0111\u1ed5i s\u1ea3n ph\u1ea9m, nh\u01b0ng WHY ph\u1ea3i nh\u1ea5t qu\u00e1n.<\/span><\/div>\n
\u2705 Nh\u00e2n vi\u00ean kh\u00f4ng l\u00e0m vi\u1ec7c ch\u1ec9 v\u00ec l\u01b0\u01a1ng, m\u00e0 v\u00ec s\u1ee9 m\u1ec7nh h\u1ecd tin t\u01b0\u1edfng.<\/span><\/div>\n
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\ud83d\udccc 3. B\u00e0i h\u1ecdc r\u00fat ra cho doanh nghi\u1ec7p<\/strong><\/span><\/div>\n
\u2714 X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u t\u1eeb WHY, thay v\u00ec ch\u1ec9 t\u1eadp trung v\u00e0o s\u1ea3n ph\u1ea9m.<\/span><\/div>\n
\u2714 G\u1eafn k\u1ebft nh\u00e2n vi\u00ean, \u0111\u1ed1i t\u00e1c, kh\u00e1ch h\u00e0ng b\u1eb1ng m\u1ed9t l\u00fd do \u0111\u1ee7 m\u1ea1nh.<\/span><\/div>\n
\u2714 Truy\u1ec1n th\u00f4ng marketing xoay quanh WHY \u0111\u1ec3 t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t.<\/span><\/div>\n
\u2714 Kh\u00e1ch h\u00e0ng trung th\u00e0nh kh\u00f4ng ch\u1ec9 mua s\u1ea3n ph\u1ea9m, h\u1ecd mua m\u1ed9t ni\u1ec1m tin.<\/span><\/div>\n
\u2714 Lu\u00f4n c\u1eadp nh\u1eadt WHY \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi s\u1ef1 thay \u0111\u1ed5i c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 th\u1ecb tr\u01b0\u1eddng.<\/span><\/div>\n
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\ud83c\udfaf K\u1ebft lu\u1eadn<\/strong><\/span><\/div>\n
“People don\u2019t buy what you do, they buy why you do it<\/strong>” kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t tri\u1ebft l\u00fd m\u00e0 c\u00f2n l\u00e0 chi\u1ebfn l\u01b0\u1ee3c kinh doanh th\u1ef1c t\u1ebf. Doanh nghi\u1ec7p n\u00e0o n\u1eafm v\u1eefng t\u01b0 duy n\u00e0y s\u1ebd c\u00f3 l\u1ee3i th\u1ebf c\u1ea1nh tranh b\u1ec1n v\u1eefng, thu h\u00fat kh\u00e1ch h\u00e0ng trung th\u00e0nh v\u00e0 tr\u1edf th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u tr\u01b0\u1eddng t\u1ed3n.\u00a0<\/span><\/div>\n<\/div>\n

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Click \u0111\u1ec3 xem ch\u01b0\u01a1ng tr\u00ecnh<\/em> https:\/\/www.youtube.com\/watch?v=mrv0rRtUFZI<\/a><\/span><\/div>\n
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M\u00f4 h\u00ecnh Golden Circle t\u1eeb cu\u1ed1n s\u00e1ch START WITH WHY gi\u00fap doanh nghi\u1ec7p kh\u00e1c bi\u1ec7t b\u1eb1ng c\u00e1ch b\u1eaft \u0111\u1ea7u v\u1edbi WHY. Th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh thu h\u00fat kh\u00e1ch h\u00e0ng b\u1eb1ng \u00fd ngh\u0129a ch\u1ee9 kh\u00f4ng ch\u1ec9 s\u1ea3n ph\u1ea9m. L\u00e3nh \u0111\u1ea1o truy\u1ec1n c\u1ea3m h\u1ee9ng, doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng. <\/p>\n","protected":false},"author":1,"featured_media":5715,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[73,75,306,308],"tags":[],"class_list":["post-5696","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chuong-trinh-phat-trien-cong-dong","category-du-an-phat-trien-cong-dong","category-tin-tuc-2","category-tin-tuc-ve-cbv-group"],"acf":[],"lang":"vi","translations":{"vi":5696},"jetpack_featured_media_url":"https:\/\/cbvgroup.net\/wp-content\/uploads\/2025\/03\/Chia-se-sach-1-scaled.jpg","pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/cbvgroup.net\/index.php?rest_route=\/wp\/v2\/posts\/5696","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cbvgroup.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cbvgroup.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cbvgroup.net\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cbvgroup.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5696"}],"version-history":[{"count":7,"href":"https:\/\/cbvgroup.net\/index.php?rest_route=\/wp\/v2\/posts\/5696\/revisions"}],"predecessor-version":[{"id":5727,"href":"https:\/\/cbvgroup.net\/index.php?rest_route=\/wp\/v2\/posts\/5696\/revisions\/5727"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cbvgroup.net\/index.php?rest_route=\/wp\/v2\/media\/5715"}],"wp:attachment":[{"href":"https:\/\/cbvgroup.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5696"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cbvgroup.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5696"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cbvgroup.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5696"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}