{"id":5717,"date":"2025-03-28T03:29:13","date_gmt":"2025-03-27T20:29:13","guid":{"rendered":"https:\/\/cbvgroup.net\/?p=5717"},"modified":"2025-03-28T05:03:32","modified_gmt":"2025-03-27T22:03:32","slug":"%f0%9f%8e%99podcast-chia-se-sach-start-with-why-tap-2-truyen-cam-hung-thao-tung-tam-ly-dau-that-su-la-why","status":"publish","type":"post","link":"https:\/\/cbvgroup.net\/?p=5717","title":{"rendered":"\ud83c\udf99PODCAST Chia s\u1ebb s\u00e1ch START WITH WHY – T\u1eacP 2: “TRUY\u1ec0N C\u1ea2M H\u1ee8NG & THAO T\u00daNG T\u00c2M L\u00dd – \u0110\u00c2U TH\u1eacT S\u1ef0 L\u00c0 WHY?”"},"content":{"rendered":"
\ud83c\udf99PODCAST<\/strong> Chia s\u1ebb s\u00e1ch “START WITH WHY<\/strong>”\u00a0\u00a0<\/span><\/div>\n
\ud83d\udccc T\u1eacP 2: “TRUY\u1ec0N C\u1ea2M H\u1ee8NG & THAO T\u00daNG T\u00c2M L\u00dd – \u0110\u00c2U TH\u1eacT S\u1ef0 L\u00c0 WHY<\/strong>?”<\/span><\/span><\/div>\n
Kh\u00e1ch m\u1eddi: \u00d4ng Nguy\u1ec5n Anh H\u00f9ng \u2013 Founder, CEO CBV Group<\/strong><\/span><\/span><\/div>\n
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Ng\u00e0y nay, doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 c\u1ea1nh tranh b\u1eb1ng s\u1ea3n ph\u1ea9m hay gi\u00e1 c\u1ea3 m\u00e0 c\u00f2n b\u1eb1ng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng (CX) v\u00e0 gi\u00e1 tr\u1ecb ni\u1ec1m tin (Brand Inspiration)<\/strong>. M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng khi t\u1ea1o ra s\u1ef1 k\u1ebft n\u1ed1i c\u1ea3m x\u00fac m\u1ea1nh m\u1ebd, khi\u1ebfn kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 mua s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n \u0111\u1ed3ng h\u00e0nh v\u00e0 trung th\u00e0nh.<\/span><\/div>\n
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\ud83c\udf00 1. Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u2013 Y\u1ebfu t\u1ed1 s\u1ed1ng c\u00f2n trong c\u1ea1nh tranh<\/strong><\/span><\/div>\n
Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, m\u00e0 c\u00f2n bao g\u1ed3m d\u1ecbch v\u1ee5, c\u1ea3m x\u00fac, t\u01b0\u01a1ng t\u00e1c v\u00e0 c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/div>\n
\ud83d\udca1 Kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 mua s\u1ea3n ph\u1ea9m, h\u1ecd mua c\u1ea3m x\u00fac v\u00e0 s\u1ef1 th\u1ea5u hi\u1ec3u.<\/span><\/div>\n
\ud83d\udc49 V\u00ed d\u1ee5<\/span>: Juno \u2013 Khi th\u01b0\u01a1ng hi\u1ec7u h\u01b0\u1edbng \u0111\u1ebfn ph\u1ee5 n\u1eef Vi\u1ec7t<\/span><\/div>\n
\u2705 Juno kh\u00f4ng ch\u1ec9 b\u00e1n gi\u00e0y, m\u00e0 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p \u201cGi\u00fap ph\u1ee5 n\u1eef Vi\u1ec7t t\u1ef1 tin h\u01a1n m\u1ed7i ng\u00e0y<\/strong>\u201d.<\/span><\/div>\n
\u2705 X\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i, ch\u00ednh s\u00e1ch \u0111\u1ed5i tr\u1ea3 linh ho\u1ea1t, d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng t\u1eadn t\u00e2m.<\/span><\/div>\n
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\ud83c\udfaf K\u1ebft qu\u1ea3<\/strong>: Kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 mua gi\u00e0y m\u00e0 c\u00f2n mua s\u1ef1 t\u1ef1 tin v\u00e0 s\u1ef1 tr\u00e2n tr\u1ecdng m\u00e0 th\u01b0\u01a1ng hi\u1ec7u d\u00e0nh cho h\u1ecd.<\/em><\/strong><\/span><\/div>\n
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\ud83d\ude80 2. Truy\u1ec1n c\u1ea3m h\u1ee9ng gi\u00e1 tr\u1ecb ni\u1ec1m tin \u2013 X\u00e2y d\u1ef1ng s\u1ef1 trung th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/span><\/div>\n
\ud83d\udd39 Kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 mua s\u1ea3n ph\u1ea9m, h\u1ecd mua \u201cni\u1ec1m tin\u201d.<\/span><\/div>\n
\ud83d\udd39 M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh c\u1ea7n c\u00f3 l\u1eddi h\u1ee9a r\u00f5 r\u00e0ng, cam k\u1ebft v\u00e0 th\u1ef1c s\u1ef1 th\u1ef1c hi\u1ec7n \u0111i\u1ec1u \u0111\u00f3.<\/span><\/div>\n
\ud83d\udc49 V\u00ed d\u1ee5<\/span>: Jami \u2013 Khi kh\u00f4ng c\u00f3 cam k\u1ebft th\u01b0\u01a1ng hi\u1ec7u, s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ecb gi\u1edbi h\u1ea1n<\/span><\/div>\n
\u274c Jami b\u00e1n gi\u00e0y nh\u01b0ng kh\u00f4ng c\u00f3 m\u1ed9t WHY r\u00f5 r\u00e0ng.<\/span><\/div>\n
\u274c Kh\u00f4ng c\u00f3 l\u1eddi h\u1ee9a th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 Juno, kh\u00e1ch h\u00e0ng kh\u00f4ng c\u1ea3m th\u1ea5y s\u1ef1 k\u1ebft n\u1ed1i.<\/span><\/div>\n
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\u26a0 H\u1ec7 qu\u1ea3<\/strong>: Ph\u00e1t tri\u1ec3n ch\u1eadm, kh\u00f4ng t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t, kh\u00e1ch h\u00e0ng d\u1ec5 r\u1eddi b\u1ecf khi c\u00f3 l\u1ef1a ch\u1ecdn t\u1ed1t h\u01a1n.<\/strong><\/em><\/span><\/div>\n
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\ud83d\udccc 3. B\u00e0i h\u1ecdc cho doanh nghi\u1ec7p<\/strong><\/span><\/div>\n
\u2714 X\u00e2y d\u1ef1ng l\u1eddi h\u1ee9a th\u01b0\u01a1ng hi\u1ec7u r\u00f5 r\u00e0ng \u2013 Doanh nghi\u1ec7p c\u1ea7n m\u1ed9t WHY m\u1ea1nh m\u1ebd \u0111\u1ec3 kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng.<\/span><\/div>\n
\u2714 T\u1eadp trung v\u00e0o tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u2013 Kh\u00f4ng ch\u1ec9 s\u1ea3n ph\u1ea9m, m\u00e0 c\u1ea3 d\u1ecbch v\u1ee5, c\u1ea3m x\u00fac v\u00e0 t\u01b0\u01a1ng t\u00e1c.<\/span><\/div>\n
\u2714 Gi\u1eef cam k\u1ebft d\u00e0i h\u1ea1n \u2013 Th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng kh\u00f4ng ch\u1ec9 b\u00e1n h\u00e0ng m\u00e0 c\u00f2n t\u1ea1o gi\u00e1 tr\u1ecb b\u1ec1n v\u1eefng.<\/span><\/div>\n
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\ud83c\udfaf K\u1ebft lu\u1eadn<\/strong><\/span><\/div>\n
\ud83d\udca1 Mu\u1ed1n kh\u00e1ch h\u00e0ng trung th\u00e0nh, \u0111\u1eebng ch\u1ec9 b\u00e1n s\u1ea3n ph\u1ea9m \u2013 h\u00e3y truy\u1ec1n c\u1ea3m h\u1ee9ng v\u00e0 mang l\u1ea1i tr\u1ea3i nghi\u1ec7m<\/span><\/strong> th\u1ef1c s\u1ef1 kh\u00e1c bi\u1ec7t.<\/span><\/div>\n
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Xem n\u1ed9i dung Podcast t\u1ea1i \u0111\u00e2y: https:\/\/www.youtube.com\/watch?v=bcd7x9lcUho&t=138s<\/a><\/span><\/em><\/div>\n
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Mu\u1ed1n kh\u00e1ch h\u00e0ng trung th\u00e0nh, \u0111\u1eebng ch\u1ec9 b\u00e1n s\u1ea3n ph\u1ea9m \u2013 h\u00e3y truy\u1ec1n c\u1ea3m h\u1ee9ng v\u00e0 mang l\u1ea1i tr\u1ea3i nghi\u1ec7m th\u1ef1c s\u1ef1 kh\u00e1c bi\u1ec7t.<\/p>\n","protected":false},"author":1,"featured_media":5719,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[73,75,308],"tags":[],"class_list":["post-5717","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chuong-trinh-phat-trien-cong-dong","category-du-an-phat-trien-cong-dong","category-tin-tuc-ve-cbv-group"],"acf":[],"lang":"vi","translations":{"vi":5717},"jetpack_featured_media_url":"https:\/\/cbvgroup.net\/wp-content\/uploads\/2025\/03\/Chia-se-sach-RB_02-scaled.jpg","pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/cbvgroup.net\/index.php?rest_route=\/wp\/v2\/posts\/5717","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cbvgroup.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cbvgroup.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cbvgroup.net\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cbvgroup.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5717"}],"version-history":[{"count":8,"href":"https:\/\/cbvgroup.net\/index.php?rest_route=\/wp\/v2\/posts\/5717\/revisions"}],"predecessor-version":[{"id":5728,"href":"https:\/\/cbvgroup.net\/index.php?rest_route=\/wp\/v2\/posts\/5717\/revisions\/5728"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cbvgroup.net\/index.php?rest_route=\/wp\/v2\/media\/5719"}],"wp:attachment":[{"href":"https:\/\/cbvgroup.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5717"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cbvgroup.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5717"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cbvgroup.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5717"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}