{"id":5749,"date":"2025-04-03T07:14:44","date_gmt":"2025-04-03T00:14:44","guid":{"rendered":"https:\/\/cbvgroup.net\/?p=5749"},"modified":"2025-04-03T22:30:07","modified_gmt":"2025-04-03T15:30:07","slug":"5749","status":"publish","type":"post","link":"https:\/\/cbvgroup.net\/?p=5749","title":{"rendered":"\ud83d\ude80 THE FUTURE SHOPPER REPORT 2024"},"content":{"rendered":"
B\u00e1o c\u00e1o “The Future Shopper Report 2024<\/strong>” cung c\u1ea5p nh\u1eefng nh\u1eadn \u0111\u1ecbnh quan tr\u1ecdng v\u1ec1 xu h\u01b0\u1edbng mua s\u1eafm trong t\u01b0\u01a1ng lai, \u0111\u1eb7c bi\u1ec7t t\u1ea1i th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng \u0111i\u1ec3m ch\u00ednh:<\/span><\/div>\n
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\u2022 Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u01b0\u1ee3t tr\u1ed9i<\/strong>: Xu h\u01b0\u1edbng mua s\u1eafm online ti\u1ebfp t\u1ee5c t\u0103ng tr\u01b0\u1edfng, v\u01b0\u1ee3t xa b\u00e1n l\u1ebb truy\u1ec1n th\u1ed1ng.<\/span><\/div>\n
\u2022 Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) trong b\u00e1n l\u1ebb<\/strong>: AI \u0111ang thay \u0111\u1ed5i c\u00e1ch ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm v\u00e0 quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/span><\/div>\n
\u2022 S\u1ef1 quan tr\u1ecdng c\u1ee7a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/strong>: C\u00e1c doanh nghi\u1ec7p c\u1ea7n t\u1eadp trung v\u00e0o c\u00e1 nh\u00e2n h\u00f3a v\u00e0 s\u00e1ng t\u1ea1o trong tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng.<\/span><\/div>\n
\u2022 K\u1ebft h\u1ee3p Online – Offline (O2O)<\/strong>: S\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa k\u00eanh b\u00e1n online v\u00e0 offline tr\u1edf th\u00e0nh xu h\u01b0\u1edbng quan tr\u1ecdng.<\/span><\/div>\n
\u2022 Th\u01b0\u01a1ng m\u1ea1i b\u1ec1n v\u1eefng<\/strong>: Kh\u00e1ch h\u00e0ng \u0111ang quan t\u00e2m nhi\u1ec1u h\u01a1n \u0111\u1ebfn s\u1ea3n ph\u1ea9m b\u1ec1n v\u1eefng, bu\u1ed9c doanh nghi\u1ec7p ph\u1ea3i th\u00edch \u1ee9ng.<\/span><\/div>\n

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\ud83c\udf1f G\u00d3C NH\u00ccN CBV GROUP: DOANH NGHI\u1ec6P VI\u1ec6T C\u1ea6N L\u00c0M G\u00cc?<\/strong><\/span><\/div>\n
D\u1ef1a tr\u00ean xu h\u01b0\u1edbng to\u00e0n c\u1ea7u t\u1eeb b\u00e1o c\u00e1o, CBV Group nh\u1eadn \u0111\u1ecbnh r\u1eb1ng doanh nghi\u1ec7p Vi\u1ec7t c\u1ea7n nhanh ch\u00f3ng th\u00edch nghi v\u00e0 t\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i:<\/span><\/div>\n
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1\ufe0f\u20e3 \u0110\u1ea7u t\u01b0 v\u00e0o AI trong marketing v\u00e0 b\u00e1n h\u00e0ng<\/strong><\/span><\/div>\n
\u2022 S\u1eed d\u1ee5ng AI \u0111\u1ec3 c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng.<\/span><\/div>\n
\u2022 Tri\u1ec3n khai chatbot AI, g\u1ee3i \u00fd s\u1ea3n ph\u1ea9m th\u00f4ng minh.<\/span><\/div>\n
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2\ufe0f\u20e3 T\u0103ng c\u01b0\u1eddng k\u1ebft h\u1ee3p Online – Offline (O2O)<\/strong><\/span><\/div>\n
\u2022 T\u1ed1i \u01b0u h\u00f3a h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng tr\u00ean c\u00e1c k\u00eanh.<\/span><\/div>\n
\u2022 X\u00e2y d\u1ef1ng c\u1eeda h\u00e0ng tr\u1ea3i nghi\u1ec7m t\u1ef1 \u0111\u1ed9ng v\u00e0 t\u01b0\u01a1ng t\u00e1c cao.<\/span><\/div>\n
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3\ufe0f\u20e3 Chuy\u1ec3n \u0111\u1ed5i s\u1ea3n ph\u1ea9m theo xu h\u01b0\u1edbng b\u1ec1n v\u1eefng<\/strong><\/span><\/div>\n
\u2022 Ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m th\u00e2n thi\u1ec7n m\u00f4i tr\u01b0\u1eddng.<\/span><\/div>\n
\u2022 X\u00e2y d\u1ef1ng ch\u00ednh s\u00e1ch minh b\u1ea1ch v\u1ec1 b\u00e1o c\u00e1o b\u1ec1n v\u1eefng.<\/span><\/div>\n
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4\ufe0f\u20e3 T\u1eadn d\u1ee5ng c\u00f4ng ngh\u1ec7 trong chu\u1ed7i cung \u1ee9ng<\/strong><\/span><\/div>\n
\u2022 \u1ee8ng d\u1ee5ng IoT, blockchain \u0111\u1ec3 t\u1ed1i \u01b0u qu\u1ea3n l\u00fd kho b\u00e3i, v\u1eadn chuy\u1ec3n.<\/span><\/div>\n
\u2022 K\u1ebft n\u1ed1i tr\u1ef1c ti\u1ebfp v\u1edbi nh\u00e0 cung \u1ee9ng b\u1eb1ng n\u1ec1n t\u1ea3ng s\u1ed1.<\/span><\/div>\n
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K\u1ebft lu\u1eadn<\/strong>: Doanh nghi\u1ec7p Vi\u1ec7t Nam kh\u00f4ng th\u1ec3 ch\u1eadm tr\u1ec5 trong cu\u1ed9c \u0111ua chuy\u1ec3n \u0111\u1ed5i b\u1eb1ng AI, ch\u01b0a k\u1ebft h\u1ee3p Online – Offline hay ch\u01b0a quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m b\u1ec1n v\u1eefng. CBV Group tin r\u1eb1ng, doanh nghi\u1ec7p n\u00e0o nh\u1ea1y b\u00e9n v\u00e0 \u0111i tr\u01b0\u1edbc xu h\u01b0\u1edbng s\u1ebd chi\u1ebfm \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf c\u1ea1nh tranh!<\/span><\/div>\n

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\ud83d\udcc4Xem chi ti\u1ebft b\u00e1o c\u00e1o t\u1ea1i \u0111\u00e2y:\u00a0\ud83d\udd17Link<\/a>\ud83d\ude80<\/em><\/span><\/p>\n

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Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 AI ti\u1ebfp t\u1ee5c thay \u0111\u1ed5i c\u00e1ch mua s\u1eafm, v\u1edbi xu h\u01b0\u1edbng k\u1ebft h\u1ee3p Online – Offline (O2O) v\u00e0 ch\u00fa tr\u1ecdng v\u00e0o s\u1ea3n ph\u1ea9m b\u1ec1n v\u1eefng. Doanh nghi\u1ec7p c\u1ea7n \u0111\u1ea7u t\u01b0 v\u00e0o AI, t\u1ed1i \u01b0u O2O, v\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng \u0111\u1ec3 duy tr\u00ec l\u1ee3i th\u1ebf c\u1ea1nh tranh.<\/p>\n","protected":false},"author":1,"featured_media":5753,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[73,75],"tags":[],"class_list":["post-5749","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chuong-trinh-phat-trien-cong-dong","category-du-an-phat-trien-cong-dong"],"acf":[],"lang":"vi","translations":{"vi":5749},"jetpack_featured_media_url":"https:\/\/cbvgroup.net\/wp-content\/uploads\/2025\/04\/Hai-THE-FUTURE-SHOPPER-REPORT-2024-scaled.jpg","pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/cbvgroup.net\/index.php?rest_route=\/wp\/v2\/posts\/5749","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cbvgroup.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cbvgroup.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cbvgroup.net\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cbvgroup.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5749"}],"version-history":[{"count":6,"href":"https:\/\/cbvgroup.net\/index.php?rest_route=\/wp\/v2\/posts\/5749\/revisions"}],"predecessor-version":[{"id":5767,"href":"https:\/\/cbvgroup.net\/index.php?rest_route=\/wp\/v2\/posts\/5749\/revisions\/5767"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cbvgroup.net\/index.php?rest_route=\/wp\/v2\/media\/5753"}],"wp:attachment":[{"href":"https:\/\/cbvgroup.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5749"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cbvgroup.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5749"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cbvgroup.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5749"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}