{"id":5779,"date":"2025-04-04T03:52:28","date_gmt":"2025-04-03T20:52:28","guid":{"rendered":"https:\/\/cbvgroup.net\/?p=5779"},"modified":"2025-04-04T04:07:31","modified_gmt":"2025-04-03T21:07:31","slug":"%f0%9f%8e%99podcast-chia-se-sach-start-with-why-tap-3-hieu-ve-gia-tri-niem-tin-nhu-the-nao-cho-tron-ven","status":"publish","type":"post","link":"https:\/\/cbvgroup.net\/?p=5779","title":{"rendered":"\ud83c\udf99PODCAST Chia s\u1ebb s\u00e1ch START WITH WHY \u2013 T\u1eacP 3: “HI\u1ec2U V\u1ec0 GI\u00c1 TR\u1eca NI\u1ec0M TIN NH\u01af TH\u1ebe N\u00c0O CHO TR\u1eccN V\u1eb8N?”"},"content":{"rendered":"
\ud83c\udfa7 PODCAST Chia s\u1ebb s\u00e1ch “START WITH WHY”<\/strong><\/span><\/div>\n
\ud83d\udccc T\u1eacP 3<\/strong>: “HI\u1ec2U V\u1ec0 GI\u00c1 TR\u1eca NI\u1ec0M TIN NH\u01af TH\u1ebe N\u00c0O CHO TR\u1eccN V\u1eb8N?”<\/strong><\/span><\/div>\n
Kh\u00e1ch m\u1eddi: \u00d4ng Nguy\u1ec5n Anh H\u00f9ng \u2013 Founder, CEO CBV Group<\/strong><\/span><\/span><\/div>\n
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Ch\u00e0o m\u1eebng b\u1ea1n \u0111\u1ebfn v\u1edbi ch\u01b0\u01a1ng tr\u00ecnh PODCAST Chia s\u1ebb s\u00e1ch “START WITH WHY<\/strong>” s\u1ed1 3<\/strong>, n\u01a1i ch\u00fang ta c\u00f9ng nhau kh\u00e1m ph\u00e1 nh\u1eefng t\u01b0 duy \u0111\u1ed9t ph\u00e1 t\u1eeb nh\u1eefng cu\u1ed1n s\u00e1ch kinh \u0111i\u1ec3n v\u1ec1 kinh doanh v\u00e0 l\u00e3nh \u0111\u1ea1o.\u00a0<\/span><\/div>\n
Trong hai t\u1eadp \u0111\u1ea7u ti\u00ean, \u00d4ng Nguy\u1ec5n Anh H\u00f9ng \u2013 Founder, CEO CBV Group<\/strong><\/span> \u0111\u00e3 chia s\u1ebb cho ch\u00fang ta hi\u1ec3u nh\u1eefng b\u00e0i h\u1ecdc gi\u00e1 tr\u1ecb t\u1eeb “START WITH WHY<\/strong>” c\u1ee7a Simon Sinek<\/strong> \u2013 cu\u1ed1n s\u00e1ch gi\u00fap \u0111\u1ecbnh h\u00ecnh t\u01b0 duy l\u00e3nh \u0111\u1ea1o v\u00e0 x\u00e2y d\u1ef1ng ni\u1ec1m tin b\u1ec1n v\u1eefng trong t\u1ed5 ch\u1ee9c. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 5 \u0111i\u1ec3m c\u1ed1t l\u00f5i \u0111\u00e3 \u0111\u01b0\u1ee3c \u00f4ng chia s\u1ebb:<\/span><\/div>\n
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\ud83d\ude80 1. M\u00f4 h\u00ecnh “3 v\u00f2ng tr\u00f2n v\u00e0ng” \u2013 WHY, HOW, WHAT<\/strong><\/span><\/div>\n
Simon Sinek v\u00e0 Jim Collins<\/strong> nh\u1ea5n m\u1ea1nh r\u1eb1ng m\u1ecdi t\u1ed5 ch\u1ee9c v\u0129 \u0111\u1ea1i \u0111\u1ec1u b\u1eaft \u0111\u1ea7u v\u1edbi c\u00e2u h\u1ecfi WHY \u2013 l\u00fd do t\u1ed3n t\u1ea1i, gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i<\/strong>. T\u1eeb \u0111\u00f3, x\u00e1c \u0111\u1ecbnh HOW \u2013 c\u00e1ch th\u1ee9c th\u1ef1c hi\u1ec7n v\u00e0 WHAT \u2013 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5<\/strong>. M\u00f4 h\u00ecnh n\u00e0y gi\u00fap l\u00e3nh \u0111\u1ea1o truy\u1ec1n c\u1ea3m h\u1ee9ng m\u1ea1nh m\u1ebd v\u00e0 x\u00e2y d\u1ef1ng s\u1ef1 k\u1ebft n\u1ed1i b\u1ec1n v\u1eefng v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/div>\n
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\ud83e\udde0 2. Khoa h\u1ecdc n\u00e3o b\u1ed9 v\u00e0 c\u01a1 ch\u1ebf ti\u1ebfp nh\u1eadn th\u00f4ng tin<\/strong><\/span><\/div>\n
B\u1ed9 n\u00e3o con ng\u01b0\u1eddi x\u1eed l\u00fd th\u00f4ng tin theo m\u1ed9t tr\u00ecnh t\u1ef1 t\u1ef1 nhi\u00ean: WHY \u2192 HOW \u2192 WHAT<\/strong>. Khi m\u1ed9t t\u1ed5 ch\u1ee9c b\u1eaft \u0111\u1ea7u v\u1edbi WHY, th\u00f4ng \u0111i\u1ec7p c\u1ee7a h\u1ecd d\u1ec5 d\u00e0ng ch\u1ea1m \u0111\u1ebfn c\u1ea3m x\u00fac v\u00e0 t\u1ea1o s\u1ef1 tin t\u01b0\u1edfng h\u01a1n so v\u1edbi vi\u1ec7c ch\u1ec9 t\u1eadp trung v\u00e0o WHAT<\/strong>.<\/span><\/div>\n
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\ud83c\udfaf 3. WHY kh\u00f4ng ph\u1ea3i l\u00e0 b\u1ea5t bi\u1ebfn nh\u01b0ng ph\u1ea3i nh\u1ea5t qu\u00e1n<\/strong><\/span><\/div>\n
Gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i v\u00e0 ni\u1ec1m tin c\u1ee7a m\u1ed9t doanh nghi\u1ec7p c\u1ea7n \u0111\u01b0\u1ee3c \u0111\u1ecbnh h\u00ecnh s\u00e2u s\u1eafc v\u00e0 duy tr\u00ec nh\u1ea5t qu\u00e1n. Tuy nhi\u00ean, \u0111i\u1ec1u n\u00e0y kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 ph\u1edbt l\u1edd s\u1ef1 thay \u0111\u1ed5i t\u1eeb th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng hay \u0111\u1ed9i ng\u0169 nh\u00e2n s\u1ef1. C\u00e1c t\u1ed5 ch\u1ee9c th\u00e0nh c\u00f4ng lu\u00f4n gi\u1eef v\u1eefng WHY<\/strong> nh\u01b0ng linh ho\u1ea1t trong HOW<\/strong> v\u00e0 WHAT<\/strong> \u0111\u1ec3 th\u00edch nghi v\u1edbi th\u1ef1c t\u1ebf.<\/span><\/div>\n
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\u2696\ufe0f 4. Nh\u1eadn di\u1ec7n hai c\u00e1ch t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn h\u00e0nh vi con ng\u01b0\u1eddi: Truy\u1ec1n c\u1ea3m h\u1ee9ng v\u1edbi Thao t\u00fang t\u00e2m l\u00fd<\/strong><\/span><\/div>\n
C\u00f3 hai c\u00e1ch ch\u00ednh \u0111\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn h\u00e0nh vi c\u1ee7a con ng\u01b0\u1eddi:<\/span><\/div>\n
– Truy\u1ec1n c\u1ea3m h\u1ee9ng<\/strong>: Ch\u1ea1m \u0111\u1ebfn gi\u00e1 tr\u1ecb v\u00e0 c\u1ea3m x\u00fac s\u00e2u s\u1eafc, t\u1ea1o n\u00ean s\u1ef1 g\u1eafn k\u1ebft l\u00e2u d\u00e0i.<\/span><\/div>\n
– Thao t\u00fang t\u00e2m l\u00fd<\/strong>: D\u1ef1a v\u00e0o \u01b0u \u0111\u00e3i, gi\u1ea3m gi\u00e1 ho\u1eb7c l\u1ee3i \u00edch ng\u1eafn h\u1ea1n \u2013 ch\u1ec9 t\u1ea1o \u0111\u1ed9ng l\u1ef1c t\u1ea1m th\u1eddi nh\u01b0ng kh\u00f4ng b\u1ec1n v\u1eefng.<\/span><\/div>\n

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\ud83d\udd25 5. Ph\u00e2n bi\u1ec7t r\u00f5 Truy\u1ec1n c\u1ea3m h\u1ee9ng (WHY) v\u1edbi Thao t\u00fang t\u00e2m l\u00fd (WHAT)<\/strong><\/span><\/div>\n
Truy\u1ec1n c\u1ea3m h\u1ee9ng<\/strong> xu\u1ea5t ph\u00e1t t\u1eeb WHY<\/strong> \u2013 t\u1ea1o d\u1ef1ng ni\u1ec1m tin b\u1ec1n v\u1eefng<\/strong>, trong khi thao t\u00fang t\u00e2m l\u00fd<\/strong> ch\u1ec9 d\u1ef1a v\u00e0o WHAT<\/strong> \u2013 d\u1ec5 thay \u0111\u1ed5i v\u00e0 kh\u00f4ng gi\u1eef \u0111\u01b0\u1ee3c l\u00f2ng trung th\u00e0nh<\/strong>.<\/span><\/div>\n

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\ud83d\udca1 Nay ch\u00fang ta s\u1ebd t\u00ecm hi\u1ec3u v\u1ec1 Gi\u00e1 tr\u1ecb “NI\u1ec0M TIN<\/strong>” trong cu\u1ed1n s\u00e1ch “START WITH WHY<\/strong>” qua s\u1ef1 chia s\u1ebb ti\u1ebfp theo c\u1ee7a \u00f4ng Nguy\u1ec5n Anh H\u00f9ng \u2013 Founder, CEO CBV Group<\/span><\/strong>.<\/span><\/div>\n
Simon Sinek nh\u1ea5n m\u1ea1nh r\u1eb1ng ni\u1ec1m tin kh\u00f4ng th\u1ec3 t\u1ef1 tuy\u00ean b\u1ed1 m\u00e0 ph\u1ea3i \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng qua h\u00e0nh \u0111\u1ed9ng nh\u1ea5t qu\u00e1n theo th\u1eddi gian. Ni\u1ec1m tin l\u00e0 y\u1ebfu t\u1ed1 gi\u00fap m\u1ed9t doanh nghi\u1ec7p, t\u1ed5 ch\u1ee9c hay c\u00e1 nh\u00e2n t\u1ea1o ra s\u1ef1 k\u1ebft n\u1ed1i b\u1ec1n v\u1eefng v\u1edbi kh\u00e1ch h\u00e0ng, nh\u00e2n vi\u00ean v\u00e0 c\u1ed9ng \u0111\u1ed3ng. Khi m\u1ed9t t\u1ed5 ch\u1ee9c th\u1ef1c s\u1ef1 cam k\u1ebft v\u1edbi WHY c\u1ee7a m\u00ecnh, ni\u1ec1m tin s\u1ebd tr\u1edf th\u00e0nh \u0111\u1ed9ng l\u1ef1c m\u1ea1nh m\u1ebd gi\u00fap h\u1ecd v\u01b0\u1ee3t qua th\u00e1ch th\u1ee9c v\u00e0 ph\u00e1t tri\u1ec3n l\u00e2u d\u00e0i.<\/span><\/div>\n
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\u0110i\u1ec1u n\u00e0y c\u0169ng \u0111\u01b0\u1ee3c Jim Collins \u0111\u1ec1 c\u1eadp trong “Good to Great<\/strong>“, khi \u00f4ng nh\u1ea5n m\u1ea1nh r\u1eb1ng:<\/span><\/div>\n
\ud83d\udcdd “Nh\u1eefng c\u00f4ng ty v\u0129 \u0111\u1ea1i kh\u00f4ng ch\u1ec9 t\u1eadp trung v\u00e0o vi\u1ec7c ki\u1ebfm ti\u1ec1n, m\u00e0 h\u1ecd c\u00f2n c\u00f3 m\u1ed9t m\u1ee5c \u0111\u00edch c\u1ed1t l\u00f5i \u2013 m\u1ed9t l\u00fd do t\u1ed3n t\u1ea1i v\u01b0\u1ee3t l\u00ean tr\u00ean l\u1ee3i nhu\u1eadn \u2013 \u0111i\u1ec1u n\u00e0y \u0111\u1ecbnh h\u01b0\u1edbng m\u1ecdi quy\u1ebft \u0111\u1ecbnh c\u1ee7a h\u1ecd v\u00e0 truy\u1ec1n c\u1ea3m h\u1ee9ng cho nh\u00e2n vi\u00ean<\/strong>.”<\/span><\/div>\n
C\u00e2u n\u00f3i n\u00e0y \u0111\u1ed3ng thu\u1eadn v\u1edbi t\u01b0 t\u01b0\u1edfng c\u1ee7a Simon Sinek r\u1eb1ng ni\u1ec1m tin b\u1eaft ngu\u1ed3n t\u1eeb m\u1ed9t s\u1ee9 m\u1ec7nh v\u01b0\u1ee3t ra ngo\u00e0i l\u1ee3i \u00edch c\u00e1 nh\u00e2n. Nh\u1eefng t\u1ed5 ch\u1ee9c v\u0129 \u0111\u1ea1i kh\u00f4ng ch\u1ec9 n\u00f3i v\u1ec1 WHY \u2013 h\u1ecd s\u1ed1ng v\u00e0 h\u00e0nh \u0111\u1ed9ng theo WHY m\u1ed7i ng\u00e0y, t\u1eeb c\u00e1ch h\u1ecd v\u1eadn h\u00e0nh, ra quy\u1ebft \u0111\u1ecbnh cho \u0111\u1ebfn c\u00e1ch h\u1ecd \u0111\u1ed1i x\u1eed v\u1edbi nh\u00e2n vi\u00ean v\u00e0 kh\u00e1ch h\u00e0ng.<\/span><\/div>\n

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\ud83c\udfe2 B\u00e0i h\u1ecdc th\u1ef1c t\u1ebf t\u1eeb c\u00e1c doanh nghi\u1ec7p<\/strong><\/span><\/div>\n

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\u2705 Th\u00e0nh c\u00f4ng \u2013 Vinamilk<\/strong><\/span><\/div>\n
Vinamilk kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t doanh nghi\u1ec7p s\u1ea3n xu\u1ea5t s\u1eefa m\u00e0 c\u00f2n mang s\u1ee9 m\u1ec7nh “Mang \u0111\u1ebfn dinh d\u01b0\u1ee1ng t\u1ed1t nh\u1ea5t cho ng\u01b0\u1eddi Vi\u1ec7t<\/strong>.” H\u1ecd tri\u1ec3n khai ch\u01b0\u01a1ng tr\u00ecnh “S\u1eefa h\u1ecdc \u0111\u01b0\u1eddng<\/strong>“, \u0111\u1ea7u t\u01b0 v\u00e0o nghi\u00ean c\u1ee9u s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi th\u1ec3 tr\u1ea1ng ng\u01b0\u1eddi Vi\u1ec7t, v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng CSR (tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i doanh nghi\u1ec7p) nh\u01b0 h\u1ed7 tr\u1ee3 n\u00f4ng d\u00e2n. Ch\u00ednh s\u1ef1 nh\u1ea5t qu\u00e1n trong WHY \u0111\u00e3 gi\u00fap Vinamilk chi\u1ebfm h\u01a1n 50% th\u1ecb ph\u1ea7n s\u1eefa n\u1ed9i \u0111\u1ecba v\u00e0 \u0111\u1ea1t doanh thu h\u01a1n 60 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng v\u00e0o n\u0103m 2023.<\/span><\/div>\n

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\u274c Th\u1ea5t b\u1ea1i \u2013 M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u n\u01b0\u1edbc gi\u1ea3i kh\u00e1t<\/strong><\/span><\/div>\n
M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u n\u01b0\u1edbc gi\u1ea3i kh\u00e1t t\u1eebng tuy\u00ean b\u1ed1 s\u1ee9 m\u1ec7nh “Mang l\u1ea1i s\u1ee9c kh\u1ecfe v\u00e0 s\u1ef1 s\u1ea3ng kho\u00e1i cho ng\u01b0\u1eddi Vi\u1ec7t<\/strong>” nh\u01b0ng l\u1ea1i th\u1ea5t b\u1ea1i khi v\u01b0\u1edbng v\u00e0o scandal ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m. C\u00e1ch x\u1eed l\u00fd kh\u1ee7ng ho\u1ea3ng c\u1ee7a h\u1ecd m\u00e2u thu\u1eabn v\u1edbi th\u00f4ng \u0111i\u1ec7p \u0111\u00e3 c\u00f4ng b\u1ed1, khi\u1ebfn kh\u00e1ch h\u00e0ng m\u1ea5t ni\u1ec1m tin. K\u1ebft qu\u1ea3 l\u00e0 doanh thu s\u1ee5t gi\u1ea3m nghi\u00eam tr\u1ecdng, m\u1ea5t h\u00e0ng ngh\u00ecn t\u1ef7 \u0111\u1ed3ng v\u00e0 th\u1ecb ph\u1ea7n suy gi\u1ea3m \u0111\u00e1ng k\u1ec3.<\/span><\/div>\n

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\ud83d\udd11 B\u00e0i h\u1ecdc r\u00fat ra v\u1ec1 NI\u1ec0M TIN<\/strong><\/span><\/div>\n
\u2714 Ni\u1ec1m tin \u0111\u1ebfn t\u1eeb gi\u00e1 tr\u1ecb chung, kh\u00f4ng ph\u1ea3i t\u1eeb l\u1ee3i \u00edch c\u00e1 nh\u00e2n.<\/span><\/div>\n
\u2714 Ni\u1ec1m tin kh\u00f4ng th\u1ec3 t\u1ef1 tuy\u00ean b\u1ed1 m\u00e0 ph\u1ea3i \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng qua h\u00e0nh \u0111\u1ed9ng nh\u1ea5t qu\u00e1n theo th\u1eddi gian.<\/span><\/div>\n

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Nh\u1eefng b\u00e0i h\u1ecdc n\u00e0y kh\u00f4ng ch\u1ec9 \u00e1p d\u1ee5ng trong kinh doanh m\u00e0 c\u00f2n trong m\u1ecdi m\u1ed1i quan h\u1ec7 trong cu\u1ed9c s\u1ed1ng. \u0110\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o ho\u1eb7c m\u1ed9t t\u1ed5 ch\u1ee9c v\u1eefng m\u1ea1nh, h\u00e3y b\u1eaft \u0111\u1ea7u v\u1edbi WHY!<\/span><\/div>\n

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\ud83d\udcdaClick v\u00e0o link \u0111\u1ec3 xem nghe ch\u01b0\u01a1ng tr\u00ecnh Chia s\u1ebb s\u00e1ch START WITH WHY \u2013 T\u1eacP 3: “HI\u1ec2U V\u1ec0 GI\u00c1 TR\u1eca NI\u1ec0M TIN NH\u01af TH\u1ebe N\u00c0O CHO TR\u1eccN V\u1eb8N?”<\/strong> https:\/\/www.youtube.com\/watch?v=MLRvmaKdNQg<\/span><\/em><\/span><\/div>\n

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\ud83c\udfa7 \u0110\u00f3n nghe t\u1eadp ti\u1ebfp theo \u0111\u1ec3 c\u00f9ng kh\u00e1m ph\u00e1 nh\u1eefng t\u01b0 duy l\u00e3nh \u0111\u1ea1o t\u1eeb c\u00e1c cu\u1ed1n s\u00e1ch kinh \u0111i\u1ec3n kh\u00e1c!<\/span><\/div>\n

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Simon Sinek nh\u1ea5n m\u1ea1nh r\u1eb1ng ni\u1ec1m tin kh\u00f4ng th\u1ec3 t\u1ef1 tuy\u00ean b\u1ed1 m\u00e0 ph\u1ea3i \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng qua h\u00e0nh \u0111\u1ed9ng nh\u1ea5t qu\u00e1n theo th\u1eddi gian. Ni\u1ec1m tin l\u00e0 y\u1ebfu t\u1ed1 gi\u00fap m\u1ed9t doanh nghi\u1ec7p, t\u1ed5 ch\u1ee9c hay c\u00e1 nh\u00e2n t\u1ea1o ra s\u1ef1 k\u1ebft n\u1ed1i b\u1ec1n v\u1eefng v\u1edbi kh\u00e1ch h\u00e0ng, nh\u00e2n vi\u00ean v\u00e0 c\u1ed9ng \u0111\u1ed3ng. Khi m\u1ed9t t\u1ed5 ch\u1ee9c th\u1ef1c s\u1ef1 cam k\u1ebft v\u1edbi WHY c\u1ee7a m\u00ecnh, ni\u1ec1m tin s\u1ebd tr\u1edf th\u00e0nh \u0111\u1ed9ng l\u1ef1c m\u1ea1nh m\u1ebd gi\u00fap h\u1ecd v\u01b0\u1ee3t qua th\u00e1ch th\u1ee9c v\u00e0 ph\u00e1t tri\u1ec3n l\u00e2u d\u00e0i.<\/p>\n","protected":false},"author":1,"featured_media":5781,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[73,75],"tags":[],"class_list":["post-5779","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chuong-trinh-phat-trien-cong-dong","category-du-an-phat-trien-cong-dong"],"acf":[],"lang":"vi","translations":{"vi":5779},"jetpack_featured_media_url":"https:\/\/cbvgroup.net\/wp-content\/uploads\/2025\/04\/Chia-se-sach-RB-so-3-scaled.jpg","pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/cbvgroup.net\/index.php?rest_route=\/wp\/v2\/posts\/5779","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cbvgroup.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cbvgroup.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cbvgroup.net\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cbvgroup.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5779"}],"version-history":[{"count":15,"href":"https:\/\/cbvgroup.net\/index.php?rest_route=\/wp\/v2\/posts\/5779\/revisions"}],"predecessor-version":[{"id":5797,"href":"https:\/\/cbvgroup.net\/index.php?rest_route=\/wp\/v2\/posts\/5779\/revisions\/5797"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cbvgroup.net\/index.php?rest_route=\/wp\/v2\/media\/5781"}],"wp:attachment":[{"href":"https:\/\/cbvgroup.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5779"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cbvgroup.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5779"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cbvgroup.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5779"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}