{"id":5827,"date":"2025-04-11T04:19:22","date_gmt":"2025-04-10T21:19:22","guid":{"rendered":"https:\/\/cbvgroup.net\/?p=5827"},"modified":"2025-04-11T04:24:31","modified_gmt":"2025-04-10T21:24:31","slug":"%e2%9a%a1bao-cao-e-conomy-2024-loi-nhuan-tang-truong-tan-dung-loi-the-dong-nam-a%e2%9a%a1","status":"publish","type":"post","link":"https:\/\/cbvgroup.net\/?p=5827","title":{"rendered":"\u26a1B\u00c1O C\u00c1O e-CONOMY 2024: L\u1ee2I NHU\u1eacN T\u0102NG TR\u01af\u1edeNG \u2013 T\u1eacN D\u1ee4NG L\u1ee2I TH\u1ebe \u0110\u00d4NG NAM \u00c1\u26a1"},"content":{"rendered":"
\ud83d\udcca E-Conomy SEA 2024 cho th\u1ea5y: \u0110\u00f4ng Nam \u00c1 \u0111ang b\u01b0\u1edbc v\u00e0o th\u1eddi k\u1ef3 \u201ck\u1ef9 thu\u1eadt s\u1ed1 b\u1ec1n v\u1eefng\u201d \u2013 n\u01a1i c\u00e1c doanh nghi\u1ec7p bu\u1ed9c ph\u1ea3i v\u1eeba t\u1ea1o l\u1ee3i nhu\u1eadn, v\u1eeba chuy\u1ec3n \u0111\u1ed5i s\u1ed1 nhanh, v\u1eeba gi\u1eef \u0111\u01b0\u1ee3c l\u00f2ng tin ng\u01b0\u1eddi d\u00f9ng.<\/span>\u00a0Kh\u00f4ng c\u00f2n l\u00e0 cu\u1ed9c ch\u01a1i \u201c\u0111\u1ed1t ti\u1ec1n\u201d, m\u00e0 l\u00e0 b\u00e0i to\u00e1n c\u1ea5u tr\u00fac, c\u00f4ng ngh\u1ec7 v\u00e0 n\u0103ng l\u1ef1c \u0111\u1ed9i ng\u0169.<\/span><\/div>\n
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\ud83d\udccc 1. L\u1ee2I NHU\u1eacN B\u1ee8T T\u1ed0C \u2013 T\u0102NG 2.5 L\u1ea6N CH\u1ec8 TRONG 2 N\u0102M<\/span><\/strong><\/div>\n
T\u1ed5ng l\u1ee3i nhu\u1eadn ng\u00e0nh k\u1ef9 thu\u1eadt s\u1ed1 SEA \u0111\u1ea1t 11 t\u1ef7 USD n\u0103m 2024, nh\u1edd t\u1ed1i \u01b0u hoa h\u1ed3ng, c\u1eaft gi\u1ea3m chi ph\u00ed kh\u00f4ng hi\u1ec7u qu\u1ea3, \u0111\u1ed3ng th\u1eddi t\u1ea1o th\u00eam ngu\u1ed3n thu t\u1eeb qu\u1ea3ng c\u00e1o v\u00e0 d\u1ecbch v\u1ee5 gi\u00e1 tr\u1ecb gia t\u0103ng.<\/span><\/div>\n
\ud83d\udccc 2. VIDEO COMMERCE \u0110ANG \u0110\u1ecaNH H\u00ccNH L\u1ea0I E-COMMERCE<\/span><\/strong><\/div>\n
T\u1eeb m\u1ed9t xu h\u01b0\u1edbng marketing, video commerce \u0111\u00e3 tr\u1edf th\u00e0nh \u0111\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng ch\u00ednh, chi\u1ebfm t\u1edbi 20% GMV to\u00e0n ng\u00e0nh. T\u0103ng tr\u01b0\u1edfng e-commerce \u0111\u1ea1t 15%, trong b\u1ed1i c\u1ea3nh c\u1ea1nh tranh ng\u00e0y c\u00e0ng kh\u1ed1c li\u1ec7t.<\/span><\/div>\n
\ud83d\udccc 3. AI KH\u00d4NG C\u00d2N L\u00c0 T\u01af\u01a0NG LAI \u2013 N\u00d3 \u0110ANG T\u1ea0O L\u1ee2I NHU\u1eacN TH\u1ef0C T\u1ebe<\/span><\/strong><\/div>\n
\u00a0AI \u0111\u01b0\u1ee3c \u0111\u1ea7u t\u01b0 m\u1ea1nh v\u1edbi h\u01a1n 30 t\u1ef7 USD t\u1ea1i SEA trong n\u1eeda \u0111\u1ea7u 2024. Nhi\u1ec1u doanh nghi\u1ec7p \u0111\u00e3 th\u1ea5y hi\u1ec7u qu\u1ea3 ch\u1ec9 sau 6-12 th\u00e1ng: c\u1ea3i thi\u1ec7n v\u1eadn h\u00e0nh, ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng, ra quy\u1ebft \u0111\u1ecbnh.<\/span><\/div>\n
\ud83d\udccc 4. NI\u1ec0M TIN K\u1ef8 THU\u1eacT S\u1ed0 \u2013 B\u00c0I TO\u00c1N SINH T\u1ed2N CHO DOANH NGHI\u1ec6P<\/span><\/strong><\/div>\n
D\u00f9 t\u1ef7 l\u1ec7 gian l\u1eadn gi\u1ea3m, 50% ng\u01b0\u1eddi d\u00f9ng SEA v\u1eabn t\u1eebng b\u1ecb l\u1eeba \u0111\u1ea3o. T\u00e2m l\u00fd “t\u1ef1 tin nh\u01b0ng thi\u1ebfu hi\u1ec3u bi\u1ebft” khi\u1ebfn r\u1ee7i ro t\u0103ng cao \u2013 \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 b\u1ea3o m\u1eadt m\u00e0 c\u00f2n ph\u1ea3i gi\u00e1o d\u1ee5c ng\u01b0\u1eddi d\u00f9ng.<\/span><\/div>\n
\ud83d\udccc 5. V\u1ed0N \u0110ANG D\u1ecaCH CHUY\u1ec2N V\u1ec0 AI, SAAS, NG\u00c0NH M\u1edaI N\u1ed4I<\/span><\/strong><\/div>\n
D\u00f9 m\u00f4i tr\u01b0\u1eddng IPO v\u00e0 M&A c\u00f2n nhi\u1ec1u th\u00e1ch th\u1ee9c, nh\u00e0 \u0111\u1ea7u t\u01b0 v\u1eabn t\u00edch c\u1ef1c t\u00ecm ki\u1ebfm c\u00e1c m\u00f4 h\u00ecnh \u0111\u1ed9t ph\u00e1. 50% d\u00f2ng v\u1ed1n \u0111ang t\u1eadp trung v\u00e0o c\u00f4ng ngh\u1ec7 non tr\u1ebb \u2013 c\u01a1 h\u1ed9i \u0111ang m\u1edf ra cho doanh nghi\u1ec7p bi\u1ebft “ch\u01a1i cu\u1ed9c ch\u01a1i d\u00e0i h\u1ea1n”.<\/span><\/div>\n
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\ud83c\udf1f G\u00d3C NH\u00ccN CBV GROUP \ud83c\udf1f<\/span><\/strong><\/div>\n
\u2705 T\u00e1i c\u1ea5u tr\u00fac chi\u1ebfn l\u01b0\u1ee3c l\u00e0 b\u1eaft bu\u1ed9c \u2013 kh\u00f4ng c\u00f2n l\u00e0 l\u1ef1a ch\u1ecdn.<\/span><\/strong><\/div>\n
\u00a0Kh\u00f4ng th\u1ec3 ch\u1ea1y theo GMV m\u00e0 b\u1ecf qu\u00ean bi\u00ean l\u1ee3i nhu\u1eadn. Doanh nghi\u1ec7p c\u1ea7n chuy\u1ec3n \u0111\u1ed5i sang m\u00f4 h\u00ecnh kinh doanh hi\u1ec7u qu\u1ea3, t\u1ed1i \u01b0u chi ph\u00ed v\u00e0 x\u00e2y d\u1ef1ng d\u00f2ng ti\u1ec1n \u1ed5n \u0111\u1ecbnh tr\u01b0\u1edbc khi m\u1edf r\u1ed9ng.<\/span><\/div>\n
\u2705 Video commerce v\u00e0 AI l\u00e0 \u201cph\u1ec5u t\u0103ng tr\u01b0\u1edfng m\u1edbi\u201d nh\u01b0ng c\u1ea7n chi\u1ebfn l\u01b0\u1ee3c b\u00e0i b\u1ea3n.<\/span><\/strong><\/div>\n
\u00a0Livestream, creator, AI c\u00e1 nh\u00e2n h\u00f3a… \u0111\u1ec1u l\u00e0 c\u01a1 h\u1ed9i \u2013 nh\u01b0ng n\u1ebfu thi\u1ebfu h\u1ec7 sinh th\u00e1i c\u00f4ng ngh\u1ec7 v\u00e0 n\u0103ng l\u1ef1c \u0111\u1ed9i ng\u0169, m\u1ecdi th\u1ee9 s\u1ebd ch\u1ec9 l\u00e0 “chi\u00eau tr\u00f2 marketing ng\u1eafn h\u1ea1n”.<\/span><\/div>\n
\u2705 Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 kh\u00f4ng th\u1ec3 th\u00e0nh c\u00f4ng n\u1ebfu kh\u00f4ng \u0111i c\u00f9ng ni\u1ec1m tin s\u1ed1.<\/span><\/strong><\/div>\n
\u00a0Mu\u1ed1n ng\u01b0\u1eddi d\u00f9ng g\u1eafn b\u00f3, doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ea7u t\u01b0 v\u00e0o b\u1ea3o m\u1eadt, minh b\u1ea1ch th\u00f4ng tin, ki\u1ec3m so\u00e1t r\u1ee7i ro, v\u00e0 quan tr\u1ecdng nh\u1ea5t: gi\u00e1o d\u1ee5c th\u1ecb tr\u01b0\u1eddng \u2013 x\u00e2y ni\u1ec1m tin t\u1eeb g\u1ed1c.<\/span><\/div>\n
\u2705 AI kh\u00f4ng ph\u1ea3i l\u00e0 c\u00f4ng c\u1ee5 \u2013 m\u00e0 l\u00e0 \u201cch\u1ea5t x\u00fac t\u00e1c\u201d cho t\u00e1i thi\u1ebft to\u00e0n b\u1ed9 v\u1eadn h\u00e0nh.<\/span><\/strong><\/div>\n
\u00a0T\u1eeb ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng, \u0111\u1ebfn ho\u1ea1ch \u0111\u1ecbnh kinh doanh, tuy\u1ec3n d\u1ee5ng, \u0111\u00e0o t\u1ea1o \u2013 AI c\u1ea7n \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p xuy\u00ean su\u1ed1t, kh\u00f4ng ph\u1ea3i ch\u1ec9 \u1ee9ng d\u1ee5ng theo tr\u00e0o l\u01b0u.<\/span><\/div>\n
\u2705 C\u01a1 h\u1ed9i g\u1ecdi v\u1ed1n kh\u00f4ng d\u00e0nh cho ng\u01b0\u1eddi \u201cch\u1ea1y theo trend\u201d, m\u00e0 d\u00e0nh cho ng\u01b0\u1eddi d\u00e1m chu\u1ea9n h\u00f3a m\u00f4 h\u00ecnh.<\/span><\/strong><\/div>\n
\u00a0Trong b\u1ed1i c\u1ea3nh v\u1ed1n kh\u00f3, ch\u1ec9 nh\u1eefng doanh nghi\u1ec7p c\u00f3 chi\u1ebfn l\u01b0\u1ee3c r\u00f5 r\u00e0ng, h\u1ec7 th\u1ed1ng b\u00e0i b\u1ea3n, v\u00e0 t\u01b0 duy c\u00f4ng ngh\u1ec7 th\u1ef1c chi\u1ebfn m\u1edbi \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn.<\/span><\/div>\n
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\ud83d\udcccXem th\u00eam b\u00e0i b\u00e1o c\u00e1o chi ti\u1ebft t\u1ea1i \u0111\u00e2y: Link<\/a><\/p>\n

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B\u00e1o c\u00e1o e-Conomy SEA 2024 cho th\u1ea5y \u0110\u00f4ng Nam \u00c1 \u0111ang b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n t\u0103ng tr\u01b0\u1edfng k\u1ef9 thu\u1eadt s\u1ed1 b\u1ec1n v\u1eefng. Doanh nghi\u1ec7p c\u1ea7n song h\u00e0nh gi\u1eefa t\u1ed1i \u01b0u l\u1ee3i nhu\u1eadn, chuy\u1ec3n \u0111\u1ed5i s\u1ed1 v\u00e0 x\u00e2y d\u1ef1ng ni\u1ec1m tin ng\u01b0\u1eddi d\u00f9ng. T\u0103ng tr\u01b0\u1edfng hi\u1ec7n nay kh\u00f4ng d\u1ef1a v\u00e0o v\u1ed1n \u0111\u1ed1t, m\u00e0 v\u00e0o c\u1ea5u tr\u00fac, c\u00f4ng ngh\u1ec7 v\u00e0 n\u0103ng l\u1ef1c t\u1ed5 ch\u1ee9c.<\/p>\n","protected":false},"author":1,"featured_media":5829,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[73,75],"tags":[],"class_list":["post-5827","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chuong-trinh-phat-trien-cong-dong","category-du-an-phat-trien-cong-dong"],"acf":[],"lang":"vi","translations":{"vi":5827},"jetpack_featured_media_url":"https:\/\/cbvgroup.net\/wp-content\/uploads\/2025\/04\/BAO-CAO-e-CONOMY-2024-LOI-NHUAN-TANG-TRUONG-\u2013-TAN-DUNG-LOI-THE-DONG-NAM-A.png","pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/cbvgroup.net\/index.php?rest_route=\/wp\/v2\/posts\/5827","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cbvgroup.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cbvgroup.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cbvgroup.net\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cbvgroup.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5827"}],"version-history":[{"count":7,"href":"https:\/\/cbvgroup.net\/index.php?rest_route=\/wp\/v2\/posts\/5827\/revisions"}],"predecessor-version":[{"id":5838,"href":"https:\/\/cbvgroup.net\/index.php?rest_route=\/wp\/v2\/posts\/5827\/revisions\/5838"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cbvgroup.net\/index.php?rest_route=\/wp\/v2\/media\/5829"}],"wp:attachment":[{"href":"https:\/\/cbvgroup.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5827"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cbvgroup.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5827"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cbvgroup.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5827"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}