The retailer survey was conducted online between 28 March and 5 April 2024. The total sample size was 269 senior business decision makers in retail businesses with 50+ employees and local headquarters in Southeast Asia. The consumer survey was conducted between 5 April and 10 April 2024. The respondents comprised a nationally representative sample of 2,056 residents of Indonesia, Malaysia, the Philippines and Singapore aged 18 years and older. Following the completion of the survey, the consumer survey data was weighted by age, gender, region (all markets except Singapore), race (Singapore and Malaysia only), and socioeconomic status (Indonesia only) to reflect the latest population estimates for each market
Báo cáo chi tiết trong link đính kèm: https://cbvgroup.net/wp-content/uploads/2024/08/THE-SOUTHEAST-ASIA-RETAIL-REPORT-2024.pdf
